In this episode of Some Goodness, Richard Ellis interviews Todd Katcher, founder of Digital Dealership System, which provides digital signage and performance boards in more than 1,000 car dealerships. He discusses early build-vs-buy constraints in hardware, tailoring offerings with many products to enable cross-selling, prioritizing his core revenue business while running multiple ventures, and advising new leaders to ignore titles, learn every function hands-on, and not compare early stages to others’ later success.

Soundbites

• “Even if you have the money to hire other people to do your job, it’s still your job if you’re responsible for it.” (02:27)
• “If you could do something better yourself that you hired someone else for, then they’re the wrong person.” (02:09)
• “What do we do first? Everything. There’s no priority, ’cause you gotta figure it out all at once.” (03:40)
• “Know who you partner with before you partner with anybody... It’s kinda like a prenup, or pre-marriage counseling.” (05:00)
• “There’s a lot of talking heads, where they talk in theory but they don’t talk in practice.” (06:01)
• “Don’t compare your chapter one to someone’s chapter 100. Ask somebody how they got started, not how they got to where they are.” (24:20)
• “My day-to-day doesn’t have a title. My title is do what needs to get done.” (25:44)

Richard’s website: https://www.revenueinnovations.com
Todd’s website: http://www.digitaldealershipsystem.com