In a fascinating panel discussion, executives from Couchbase, SentinelOne and AWS share strategies ensuring the highest adoption and ROI when deploying AI and the pitfalls to avoid along the way.

Topics Include:

• Agentic AI marks shift from clever data to autonomous agents
• Organizations sit at different AI maturity levels, not uniform
• Only 31% of adopters see measurable financial impact from AI
• Adoption friction, not access, is what stalls most AI value
• Segment your workforce: innovators, pragmatic majority, and reluctant laggards
• Give innovators tools, budget, and freedom before chasing laggards
• Visible recognition programs turn early innovators into internal role models
• AI-ready data infrastructure remains the top blocker to real adoption
• Future AI value concentrates at customer-facing, transaction-level touchpoints
• Coding tools see fast uptake; broader business adoption lags behind
• AI is quietly rewriting SEO, SEM, and lead-routing strategy
• Agent trust requires both clean data and strong safety guardrails
• Human-in-the-loop review lets AI handle investigation, humans decide outcomes
• In agentic AI, go-to-market partnerships matter more than past tech waves
• Strong tech-platform partnerships help smaller vendors punch above their weight
• Marketplace listings can cut sales cycles from months to weeks
• Best partnerships form around solving hard problems, not quarterly quotas
• Confidence gap: only 38% of employees feel AI-ready

Participants:

• Deirdre Toner – President & Chief Commercial Officer, Couchbase
• Eran Ashkenazi - Chief Business Officer, SentinelOne
• Connie de Lange – Director, AWS Strategic Customer & Partner Marketing, North America, Amazon Web Services
• Matt Wood – Chief AI & Technology Officer, Amazon Web Services

See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/