Embroidery Profit Podcast with Hope Yoder kapak görseli

Embroidery Profit Podcast with Hope Yoder

Embroidery Profit Podcast with Hope Yoder

Yazan: Hope Yoder
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Are you ready to turn your embroidery machine into a real embroidery business from home? Whether you're wondering how to make money with embroidery or you're already running a custom apparel business and want to grow — this podcast is for you.

I'm Hope Yoder. With over 30 years in the embroidery industry, I run a successful personalization business and I'm here to show you exactly how to price your embroidery, land real B2B clients, and build something that actually pays you.

You don't need more time, more machines, or more followers. You need a plan. And that's exactly what we're building here — together.

Simple systems. Real strategies. What actually works. Welcome to the Embroidery Profit Podcast. Let's go.

Copyright 2026 All rights reserved. Economics Education Leadership Management & Leadership
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  • Episode 20: Nobody Wants to Do This Embroidery Job. But the Bikers Need You To

    Episode 20: Nobody Wants to Do This Embroidery Job. But the Bikers Need You To
    20 Oct 2026
    Grab the free SOS - Stitchout guide for quick fixes for UGLY LEFT CHEST LOGOS https://hopeyoder.myflodesk.com/guideIn this episode of the Embroidery Profit Podcast, Hope Yoder explains why patches can be a powerful blue ocean opportunity for embroidery businesses. While many shops compete for the same polos, left-chest logos, jackets, and standard apparel orders, custom patches, biker patches, rider club patches, chenille patches, varsity-style patches, and large back patches may offer an underserved market with less local competition.Hope shares why many embroidery shops avoid patches, including the need for proper digitizing, stabilizers, equipment, patch borders, and a repeatable process. But avoidance creates opportunity. When competitors keep turning away patch orders, the shop that learns how to produce quality patches can become the trusted local resource customers have been searching for.In this episode, you will learn:What a blue ocean strategy looks like in the embroidery industry.Why competing only for standard embroidery jobs can limit growth.Why custom patches may be a profitable embroidery niche.The opportunity in biker patches, rider club patches, military-style patches, varsity patches, and custom logo patches.Why some embroidery shops outsource patches instead of producing them in-house.How white-label patch production can create business-to-business opportunities.Why motorcycle shops and rider clubs may need a reliable local patch supplier.How chenille patches can create a higher-value add-on for an embroidery business.How to identify the jobs your competitors will not take.Why becoming the “only yes” in a market full of “no” can help your embroidery business stand out.The point is bigger than patches. Your blue ocean may be corporate gift sets, team uniforms, baby items, laser and embroidery bundles, or another specialized service your market cannot easily find. Look for the work customers keep requesting, competitors keep rejecting, and you are willing to learn how to do well.Learn how to make high-quality patches:Hope’s Patch It Perfect course includes patch training, done-for-you design files, and instruction on freestanding patches, woven-style patches, satin borders, merrow-style borders, and more. Find the course through the link in the show notes or at Hope Yoder’s online courses page.Subscribe to the Embroidery Profit Podcast for practical embroidery business training, niche ideas, profitable products, client systems, pricing insights, production strategies, and growth lessons for embroidery shop owners.Chapters00:00 The Embroidery Job Most Shops Refuse00:30 Why Custom Patches Are a Blue Ocean Opportunity03:20 Types of Profitable Embroidered Patches04:33 Why Embroidery Shops Avoid Making Patches06:10 The Opportunity in Biker and Rider Club Patches06:59 Calling Local Motorcycle Shops for Market Research08:25 Why Repeat Patch Orders Can Be Profitable09:29 Learn How to Make Patches With Patch It Perfect10:07 Chenille Patches and Higher-Value Orders12:41 Find Your Own Blue Ocean Niche13:35 Become the Only Yes in a Sea of No’s14:07 Next Steps for Growing Your Embroidery BusinessSubscribe for more embroidery business tips, embroidery pricing strategies, digitizing advice, customer management systems, and practical ways to grow a profitable custom embroidery business. 🎓 Ready to go all in? Train hands-on with Hope in her Sarasota, FL studio at Embroidery Profit Academy — Small Group or 1-2-1 Training - the small group commercial embroidery workshop that people fly in from across the country to attend. Seats are extremely limited and sell out fast. 👉 Register & read student reviews: https://hopeyoder.com/product-category/courses/in-person-workshop/🌐Downloadable Fillable Embroidery Forms - Every business needs https://hopeyoder.com/product/emb-bundle/🌐Instagram Made Simple Mini Course - https://hopeyoder.mykajabi.com/offers/vkdxwpoz/checkout📌 Connect with Hope: 🌐 hopeyoder.com 📸 Instagram: @hopeyoder 🎓 Courses: hopeyoder.mykajabi.com 📍 Hands-On Embroidery School in Sarasota👥 Facebook Community: Embroidery Lounge👥 Facebook Community: Engraving With Hope Yoder#EmbroideryBusiness #CustomPatches #BikerPatches #EmbroideredPatches #ChenillePatches #PatchBusiness #BlueOceanStrategy #EmbroideryShop #EmbroideryTips #EmbroideryProfitPodcast
    Daha fazlasını göster Daha Az Göster
    15 dk.
  • Episode 19: Contract Embroidery Exposed — with Joe Perez

    Episode 19: Contract Embroidery Exposed — with Joe Perez
    13 Oct 2026

    Grab the free SOS - Stitchout guide for quick fixes for UGLY LEFT CHEST LOGOS

    https://hopeyoder.myflodesk.com/guide

    A big embroidery order is not automatically a profitable one. Before you offer contract embroidery pricing, understand how production capacity, labor, equipment, and repeat orders affect your business.

    In this episode of the Embroidery Profit Podcast, Hope Yoder talks with Joe Perez of Heart and Hustle Printing about contract embroidery, bulk embroidery pricing, and scaling a commercial embroidery shop. Joe shares his journey from a single-head machine at home to a storefront operating 11 embroidery heads with a team.

    Why can a multi-head shop approach pricing differently from someone stitching one garment at a time? Hope and Joe discuss production efficiency, client expectations, and why copying another shop’s rates without understanding your own setup can be a mistake. They also explore qualifying B2B clients, charging for additional work, and keeping repeat orders organized.

    In this episode, we cover:

    • Single-head vs. multi-head embroidery production.
    • Pricing large orders without racing to the bottom.
    • Building client relationships before offering contract rates.
    • Digitizing fees, additional embroidery locations, hooping, and garment unbagging.
    • Team responsibilities, quality control, and production preparation.
    • Organizing approved DST files for consistent repeat orders.
    • Investing in Mighty Hoops, extra hoops, hooping stations, and compatible brackets.

    Whether you run a home embroidery business or want to expand into high-volume commercial embroidery, this conversation offers a behind-the-scenes look at the systems and decisions involved in taking on larger jobs.

    Find Joe Perez on Instagram and YouTube at Heart and Hustle Printing. Hope also discusses private one-to-one training at the Embroidery Profit Academy in Sarasota, Florida.

    Joe Perez - Owner of Heart and Hustle. Find him on Instagram at https://www.instagram.com/heart_and_hustle_printing/

    Subscribe to the Embroidery Profit Podcast, share this episode with another shop owner, and tell us in the comments: What is your biggest challenge with pricing or producing large embroidery orders?

    Chapters


    00:00 Meet Joe Perez and Heart and Hustle Printing

    03:24 Contract Embroidery Pricing and Large Orders

    05:30 Scaling From One Machine to 11 Embroidery Heads

    14:34 Qualifying Clients and Charging Add-On Fees

    20:07 Repeat-Order Files, Mighty Hoops, and Workflow

    24:12 Advice Before Taking on Contract Embroidery


    🎓 Ready to go all in? Train hands-on with Hope in her Sarasota, FL studio at Embroidery Profit Academy — Small Group or 1-2-1 Training - the small group commercial embroidery workshop that people fly in from across the country to attend. Seats are extremely limited and sell out fast. 👉 Register & read student reviews:

    https://hopeyoder.com/product-category/courses/in-person-workshop/


    Mighty Hoop - Free Shipping Offer https://hoopmaster.com/ref/HopeYoder/


    Ricoma Embroidery Machines - https://info.ricoma.com/referral-emb?referralCode=hopeyoder


    🌐Downloadable Fillable Embroidery Forms - Every business needs https://hopeyoder.com/product/emb-bundle/


    🌐Hope’s Online Courses Course - https://hopeyoder.com/courses-2/


    📌 Connect with Hope: 🌐 hopeyoder.com 📸 Instagram: @hopeyoder 🎓 Courses: hopeyoder.mykajabi.com 📍 Hands-On Embroidery School in Sarasota

    👥 Facebook Community: Embroidery Lounge

    👥 Facebook Community: Engraving With Hope Yoder

    #ContractEmbroidery #EmbroideryBusiness #EmbroideryPricing #CommercialEmbroidery #EmbroideryProfitPodcast
    Daha fazlasını göster Daha Az Göster
    26 dk.
  • Episode 18: The Little F-Word In Embroidery

    Episode 18: The Little F-Word In Embroidery
    6 Oct 2026
    Grab the free SOS - Stitchout guide for quick fixes for UGLY LEFT CHEST LOGOS https://hopeyoder.myflodesk.com/guideHave you ever received client feedback that made you question yourself, your process, or whether you were good enough to win the job?In this episode of the Embroidery Profit Podcast, Hope Yoder shares a real-time story about nearly losing a major embroidery client, not because of poor embroidery work, but because she unintentionally handed her expertise back to the client. What started as a request involving precise brand color requirements became a powerful lesson in client communication, attention to detail, business ownership, and using feedback to growHope breaks down what happened when a prospective large client requested thread colors aligned with specific RGB brand standards. Instead of owning the color-matching process, Hope initially directed the client to her thread supplier. The client’s response highlighted an important truth for every embroidery shop owner: clients hire you for your expertise, problem-solving, and ability to remove friction from their process.This episode is for embroidery business owners, custom apparel decorators, and makers who want to handle negative feedback professionally, retain high-value clients, improve their systems, and build long-term business relationships.In this episode, you will learn:Why client feedback is valuable, even when it stings.How to respond to criticism without becoming defensive or firing back emotionally.Why large embroidery clients expect vendors to take ownership and solve problems.How to turn a mistake into a better embroidery business process.Why thread color matching and brand consistency matter for corporate embroidery clients.How to improve client communication and reduce friction during the quoting and order process.Why attention to detail can matter more than competing on price.How to apologize, own your role, and respond with professionalism when a client raises a concern.How to turn feedback into stronger systems, better service, and deeper client trust.Why you should document embroidery specifications, including thread colors, hoops, needles, stabilizers, and other job details for repeat orders.The lesson is simple: feedback does not have to break your confidence. It can recalibrate you, expose the gaps in your process, and help you become the expert your clients need. Slow down, own the mistake, avoid excuses, communicate clearly, and use every challenge to build a better embroidery business.If this episode helped you, please like the video, subscribe to the channel, and share it with another embroidery shop owner or custom apparel business owner who is ready to grow.Chapters00:00 I Nearly Lost a Massive Embroidery Client01:00 Big Dreams and a Big Business Opportunity02:03 The Five-Page Embroidery Order02:50 Where I Went Wrong03:19 RGB Brand Colors and Embroidery Thread Matching04:00 The Email I Thought Was Helpful05:13 The Feedback That Caught Me Off Guard06:19 The Little “F” Word in Embroidery: Feedback07:27 Feeling Like a Failure After Feedback08:08 Turning a Mistake Into a Better Process09:30 Why Feedback Helps You Move Beyond Average11:28 How to Respond to Client Concerns12:09 The Real Test: How You Handle Mistakes12:38 Relationships Matter More Than Being the Cheapest14:28 Why Honest Ownership Builds Trust14:40 How Feedback Helps Your Business Grow15:23 Embroidery Forms That Protect Your Business16:35 Feedback Recalibrates, It Does Not Define You17:08 How Would You Respond to This Client?18:03 Use Feedback to Become a Better Business Owner18:40 The Story Is Still Unfolding18:51 Help the Embroidery Profit Podcast Grow19:05 Embroidery Profit Academy TrainingSubscribe for more embroidery business tips, embroidery pricing strategies, digitizing advice, customer management systems, and practical ways to grow a profitable custom embroidery business. 🎓 Ready to go all in? Train hands-on with Hope in her Sarasota, FL studio at Embroidery Profit Academy — Small Group or 1-2-1 Training - the small group commercial embroidery workshop that people fly in from across the country to attend. Seats are extremely limited and sell out fast. 👉 Register & read student reviews: https://hopeyoder.com/product-category/courses/in-person-workshop/🌐Downloadable Fillable Embroidery Forms - Every business needs https://hopeyoder.com/product/emb-bundle/🌐Instagram Made Simple Mini Course - https://hopeyoder.mykajabi.com/offers/vkdxwpoz/checkout📌 Connect with Hope: 🌐 hopeyoder.com 📸 Instagram: @hopeyoder 🎓 Courses: hopeyoder.mykajabi.com 📍 Hands-On Embroidery School in Sarasota👥 Facebook Community: Embroidery Lounge👥 Facebook Community: Engraving With Hope Yoder#EmbroideryBusiness #EmbroideryShop #ClientFeedback #CustomerService #BusinessGrowth #EmbroideryTips #CustomApparel #CorporateEmbroidery #SmallBusinessOwner #EmbroideryProfitPodcast
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    20 dk.
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