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Embroidery Profit Podcast with Hope Yoder

Embroidery Profit Podcast with Hope Yoder

By: Hope Yoder
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Are you ready to turn your embroidery machine into a real embroidery business from home? Whether you're wondering how to make money with embroidery or you're already running a custom apparel business and want to grow — this podcast is for you.

I'm Hope Yoder. With over 30 years in the embroidery industry, I run a successful personalization business and I'm here to show you exactly how to price your embroidery, land real B2B clients, and build something that actually pays you.

You don't need more time, more machines, or more followers. You need a plan. And that's exactly what we're building here — together.

Simple systems. Real strategies. What actually works. Welcome to the Embroidery Profit Podcast. Let's go.

Copyright 2026 All rights reserved. Economics Education Leadership Management & Leadership
Episodes
  • Episode 19: Contract Embroidery Exposed — with Joe Perez

    Episode 19: Contract Embroidery Exposed — with Joe Perez
    Oct 13 2026

    Grab the free SOS - Stitchout guide for quick fixes for UGLY LEFT CHEST LOGOS

    https://hopeyoder.myflodesk.com/guide

    A big embroidery order is not automatically a profitable one. Before you offer contract embroidery pricing, understand how production capacity, labor, equipment, and repeat orders affect your business.

    In this episode of the Embroidery Profit Podcast, Hope Yoder talks with Joe Perez of Heart and Hustle Printing about contract embroidery, bulk embroidery pricing, and scaling a commercial embroidery shop. Joe shares his journey from a single-head machine at home to a storefront operating 11 embroidery heads with a team.

    Why can a multi-head shop approach pricing differently from someone stitching one garment at a time? Hope and Joe discuss production efficiency, client expectations, and why copying another shop’s rates without understanding your own setup can be a mistake. They also explore qualifying B2B clients, charging for additional work, and keeping repeat orders organized.

    In this episode, we cover:

    • Single-head vs. multi-head embroidery production.
    • Pricing large orders without racing to the bottom.
    • Building client relationships before offering contract rates.
    • Digitizing fees, additional embroidery locations, hooping, and garment unbagging.
    • Team responsibilities, quality control, and production preparation.
    • Organizing approved DST files for consistent repeat orders.
    • Investing in Mighty Hoops, extra hoops, hooping stations, and compatible brackets.

    Whether you run a home embroidery business or want to expand into high-volume commercial embroidery, this conversation offers a behind-the-scenes look at the systems and decisions involved in taking on larger jobs.

    Find Joe Perez on Instagram and YouTube at Heart and Hustle Printing. Hope also discusses private one-to-one training at the Embroidery Profit Academy in Sarasota, Florida.

    Joe Perez - Owner of Heart and Hustle. Find him on Instagram at https://www.instagram.com/heart_and_hustle_printing/

    Subscribe to the Embroidery Profit Podcast, share this episode with another shop owner, and tell us in the comments: What is your biggest challenge with pricing or producing large embroidery orders?

    Chapters


    00:00 Meet Joe Perez and Heart and Hustle Printing

    03:24 Contract Embroidery Pricing and Large Orders

    05:30 Scaling From One Machine to 11 Embroidery Heads

    14:34 Qualifying Clients and Charging Add-On Fees

    20:07 Repeat-Order Files, Mighty Hoops, and Workflow

    24:12 Advice Before Taking on Contract Embroidery


    🎓 Ready to go all in? Train hands-on with Hope in her Sarasota, FL studio at Embroidery Profit Academy — Small Group or 1-2-1 Training - the small group commercial embroidery workshop that people fly in from across the country to attend. Seats are extremely limited and sell out fast. 👉 Register & read student reviews:

    https://hopeyoder.com/product-category/courses/in-person-workshop/


    Mighty Hoop - Free Shipping Offer https://hoopmaster.com/ref/HopeYoder/


    Ricoma Embroidery Machines - https://info.ricoma.com/referral-emb?referralCode=hopeyoder


    🌐Downloadable Fillable Embroidery Forms - Every business needs https://hopeyoder.com/product/emb-bundle/


    🌐Hope’s Online Courses Course - https://hopeyoder.com/courses-2/


    📌 Connect with Hope: 🌐 hopeyoder.com 📸 Instagram: @hopeyoder 🎓 Courses: hopeyoder.mykajabi.com 📍 Hands-On Embroidery School in Sarasota

    👥 Facebook Community: Embroidery Lounge

    👥 Facebook Community: Engraving With Hope Yoder

    #ContractEmbroidery #EmbroideryBusiness #EmbroideryPricing #CommercialEmbroidery #EmbroideryProfitPodcast
    Show More Show Less
    26 mins
  • Episode 18: The Little F-Word In Embroidery

    Episode 18: The Little F-Word In Embroidery
    Oct 6 2026
    Grab the free SOS - Stitchout guide for quick fixes for UGLY LEFT CHEST LOGOS https://hopeyoder.myflodesk.com/guideHave you ever received client feedback that made you question yourself, your process, or whether you were good enough to win the job?In this episode of the Embroidery Profit Podcast, Hope Yoder shares a real-time story about nearly losing a major embroidery client, not because of poor embroidery work, but because she unintentionally handed her expertise back to the client. What started as a request involving precise brand color requirements became a powerful lesson in client communication, attention to detail, business ownership, and using feedback to growHope breaks down what happened when a prospective large client requested thread colors aligned with specific RGB brand standards. Instead of owning the color-matching process, Hope initially directed the client to her thread supplier. The client’s response highlighted an important truth for every embroidery shop owner: clients hire you for your expertise, problem-solving, and ability to remove friction from their process.This episode is for embroidery business owners, custom apparel decorators, and makers who want to handle negative feedback professionally, retain high-value clients, improve their systems, and build long-term business relationships.In this episode, you will learn:Why client feedback is valuable, even when it stings.How to respond to criticism without becoming defensive or firing back emotionally.Why large embroidery clients expect vendors to take ownership and solve problems.How to turn a mistake into a better embroidery business process.Why thread color matching and brand consistency matter for corporate embroidery clients.How to improve client communication and reduce friction during the quoting and order process.Why attention to detail can matter more than competing on price.How to apologize, own your role, and respond with professionalism when a client raises a concern.How to turn feedback into stronger systems, better service, and deeper client trust.Why you should document embroidery specifications, including thread colors, hoops, needles, stabilizers, and other job details for repeat orders.The lesson is simple: feedback does not have to break your confidence. It can recalibrate you, expose the gaps in your process, and help you become the expert your clients need. Slow down, own the mistake, avoid excuses, communicate clearly, and use every challenge to build a better embroidery business.If this episode helped you, please like the video, subscribe to the channel, and share it with another embroidery shop owner or custom apparel business owner who is ready to grow.Chapters00:00 I Nearly Lost a Massive Embroidery Client01:00 Big Dreams and a Big Business Opportunity02:03 The Five-Page Embroidery Order02:50 Where I Went Wrong03:19 RGB Brand Colors and Embroidery Thread Matching04:00 The Email I Thought Was Helpful05:13 The Feedback That Caught Me Off Guard06:19 The Little “F” Word in Embroidery: Feedback07:27 Feeling Like a Failure After Feedback08:08 Turning a Mistake Into a Better Process09:30 Why Feedback Helps You Move Beyond Average11:28 How to Respond to Client Concerns12:09 The Real Test: How You Handle Mistakes12:38 Relationships Matter More Than Being the Cheapest14:28 Why Honest Ownership Builds Trust14:40 How Feedback Helps Your Business Grow15:23 Embroidery Forms That Protect Your Business16:35 Feedback Recalibrates, It Does Not Define You17:08 How Would You Respond to This Client?18:03 Use Feedback to Become a Better Business Owner18:40 The Story Is Still Unfolding18:51 Help the Embroidery Profit Podcast Grow19:05 Embroidery Profit Academy TrainingSubscribe for more embroidery business tips, embroidery pricing strategies, digitizing advice, customer management systems, and practical ways to grow a profitable custom embroidery business. 🎓 Ready to go all in? Train hands-on with Hope in her Sarasota, FL studio at Embroidery Profit Academy — Small Group or 1-2-1 Training - the small group commercial embroidery workshop that people fly in from across the country to attend. Seats are extremely limited and sell out fast. 👉 Register & read student reviews: https://hopeyoder.com/product-category/courses/in-person-workshop/🌐Downloadable Fillable Embroidery Forms - Every business needs https://hopeyoder.com/product/emb-bundle/🌐Instagram Made Simple Mini Course - https://hopeyoder.mykajabi.com/offers/vkdxwpoz/checkout📌 Connect with Hope: 🌐 hopeyoder.com 📸 Instagram: @hopeyoder 🎓 Courses: hopeyoder.mykajabi.com 📍 Hands-On Embroidery School in Sarasota👥 Facebook Community: Embroidery Lounge👥 Facebook Community: Engraving With Hope Yoder#EmbroideryBusiness #EmbroideryShop #ClientFeedback #CustomerService #BusinessGrowth #EmbroideryTips #CustomApparel #CorporateEmbroidery #SmallBusinessOwner #EmbroideryProfitPodcast
    Show More Show Less
    20 mins
  • Episode 17: Embroidery Copyright & Trademarks

    Episode 17: Embroidery Copyright & Trademarks
    Sep 29 2026
    Grab the free SOS - Stitchout guide for quick fixes for UGLY LEFT CHEST LOGOS https://hopeyoder.myflodesk.com/guideCould your embroidery business be at risk because of copyright or trademark infringement?In this episode of the Embroidery Profit Podcast, Hope Yoder breaks down what embroidery business owners need to understand before selling designs, apparel, patches, engraved products, DTF transfers, or other custom items that include brand names, logos, characters, sports teams, college names, military marks, or celebrity likenesses.Many makers see Disney, NFL, college, Nike, Marvel, Star Wars, or other recognizable designs for sale online and assume it is allowed. But seeing a product on Etsy, Facebook, or at a craft show does not confirm that the seller has permission or a valid license. This episode focuses on why small businesses need to protect themselves, research requests before accepting an order, and prioritize original designs or properly licensed artwork.Hope shares practical examples from the embroidery and fabric-design industry, including personal-use designs built into certain embroidery machines, licensed sports fabric, client requests involving trademarked event names, the risks of selling copyrighted designs online, and ways to offer customers a safe alternative when you need to turn down a request.In this episode, you will learn:The difference between copyright and trademarks in an embroidery business.Why changing colors, redrawing artwork, or altering a design does not automatically make it safe to sell.Why Disney, Marvel, Star Wars, Pixar, sports teams, colleges, military branches, and recognizable brand logos require caution and may require permission or licensing for commercial use.What “personal use only” means for embroidery designs and licensed fabric.Why buying a design, embroidery machine, or fabric does not automatically grant commercial resale rights.How to evaluate customer requests for logos, event names, celebrity likenesses, and branded designs.How to respond professionally when you need to say no to a custom order.Why original artwork, client-owned logos, public-domain material, and designs with an appropriate commercial license may be safer paths, subject to the terms that apply.How to use the USPTO’s TMsearch database as part of your trademark research process.Why it is important to consult a qualified intellectual-property attorney for legal advice on a specific design, request, or licensing question.A single order is not worth putting the business you have worked hard to build at risk. Do your research, keep your standards high, offer creative alternatives, and build a profitable embroidery business with original and properly authorized work.Trademark search resource:USPTO Trademark Search (TMsearch)If this episode helped you, please like this video, subscribe to the channel, and share it with another embroidery shop owner, Etsy seller, laser business owner, or craft entrepreneur.Chapters00:00 Could Your Embroidery Business Be Illegal?00:20 Copyright vs. Trademark: What Is the Difference?01:16 Hope’s Experience as a Fabric and Embroidery Designer02:10 Copyright Examples: Disney and Character Designs03:29 Sports Teams, Colleges, Military Marks, and Brand Logos04:27 Built-In Brother Disney Designs and Personal Use05:26 Why Owning the Machine Does Not Create Selling Rights07:10 Can You Donate Trademarked Items for Fundraising?08:40 How to Sell Licensed Products Legally09:09 Protect Your Etsy Shop and Embroidery Business10:03 Celebrity Likenesses and Selling Unlicensed Products11:11 How to Keep Your Business Clean and Protected12:37 Researching Trademarked Words and Event Names13:49 Safe Alternatives for Custom Embroidery Orders14:28 Why Turning Down One Order Is Worth It15:27 Protecting Your Online Community From Infringement17:05 How to Use USPTO TMsearch17:42 The “Let Them” Phrase Research Example18:42 What Is Safe to Embroider?19:09 Commercial Licenses and Public-Domain Artwork20:26 Embroidery Copyright and Trademark Checklist21:04 How to Protect Your Business and Serve Clients WellSubscribe for more embroidery business tips, embroidery pricing strategies, digitizing advice, customer management systems, and practical ways to grow a profitable custom embroidery business. 🎓 Ready to go all in? Train hands-on with Hope in her Sarasota, FL studio at Embroidery Profit Academy — Small Group or 1-2-1 Training - the small group commercial embroidery workshop that people fly in from across the country to attend. Seats are extremely limited and sell out fast. 👉 Register & read student reviews: https://hopeyoder.com/product-category/courses/in-person-workshop/🌐Downloadable Fillable Embroidery Forms - Every business needs https://hopeyoder.com/product/emb-bundle/🌐Instagram Made Simple Mini Course - https://hopeyoder.mykajabi.com/offers/vkdxwpoz/checkout📌 Connect with Hope: 🌐 hopeyoder.com 📸 Instagram: @hopeyoder 🎓 Courses: ...
    Show More Show Less
    22 mins
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