Do you feel your marketing efforts are not getting you the results you need? Are you frustrated by the lack of customer engagement and differentiation in the market? But what if there's a better way to achieve clear differentiation and increased customer engagement?

This week on The Melting Pot, we invited the world’s foremost authority on product positioning and author of the book Obviously Awesome and Sales Pitch, April Dunford. In this episode, April delves into the significance of effective positioning in marketing and its impact on the success or failure of tactical execution. She shares her journey of learning about positioning and the frustration she faced when existing resources did not provide a clear process for implementation, leading her to develop her own methodology.

April emphasises the critical role of positioning in marketing and the need for a clear and effective process to determine and implement positioning strategies. Her insights provide valuable guidance for companies struggling with positioning and developing impactful sales pitches, highlighting the importance of understanding markets, competition, and customer value.

Download and listen to learn more.

On today’s podcast:

• Mastering the art of positioning for marketing success.
• Crafting compelling sales pitches that win over clients.
• Tailoring product value to meet customer needs effectively.
• Uncovering untapped niche markets through experimentation.
• Streamlining the process for clear and impactful positioning.

Follow April Dunford:

Website

LinkedIn

April’s books

Book recommendations:

The Challenger Sale

Positioning The Battle For Your Mind

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