Are you solving the right problem? Thomas Wedell-Wedellsborg explains his frame, reframe and move forward process, then shares a practical question for finding bright spots: when does the problem not happen?

• 06:45 – Thomas uses the slow elevator problem to explain the difference between analysing a problem and checking whether it is the right problem to solve.
• 18:20 – Thomas explains frame, reframe and move forward: state the problem separately from the solution, then spend at least five minutes exploring different perspectives.
• 20:35 – Thomas introduces his bright spots method: look for occasions when the problem does not happen, using lift complaints and peak demand as an example.
• 37:06 – Thomas recommends bringing in someone further from the problem to help check its framing, particularly when solving it matters most.
• 45:11 – Thomas reflects on the power of a simple example or story to help people understand complex ideas, returning to his elevator example.

Thomas Wedell-Wedellsborg introduces himself as an author with Harvard Business Press and discusses his second book, What's Your Problem?, on problem diagnosis. He says he spends most of his time doing research or teaching his method to companies.

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