Guest Bio:

Keely Keely is the founder of Ruff Rules, a premier dog training business based in Fort Lauderdale, South Florida. Over the past six years, she has successfully scaled her business to include a team of four trainers while maintaining an impeccable reputation with over 200 five-star reviews. Keely is recognized for her ability to deliver high-value results in a saturated market and her commitment to evolving her training philosophy to meet the needs of both dogs and their owners.

In this episode of Doggie Stoic, Andrew sits down with Shanell, founder of Damn Good Dog Training and a Training Without Conflict (TWC) certified trainer, to talk about what it really takes to become a damn good dog trainer. From play-based learning and emotional-state training to quitting her 9–5 job during COVID to build her own thriving business, Shanell shares the highs, lows, and lessons learned from the front lines of modern dog training.

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Chapters

• 00:00 Welcome to the Doggie Stoic: Raising Dogs in the City
• 00:16 Meet Brett Bailey of "Whose a Good Boy Industries"
• 01:05 From Chaos to Career: Brett’s Unexpected Start in Dog Training
• 05:30 The Unique Challenges of New York City Dog Ownership
• 12:15 Urban Survival: Training Strategies for High-Stimulus Environments
• 25:40 Beyond the Backyard: Why City Dogs Require a Different Approach
• 45:10 Building a Successful Training Business in the Big Apple
• 01:29 Final Words: Commitment and Connecting with Brett

Guest Bio: Brett Bailey Brett Bailey is the founder of "Whose a Good Boy Industries" and has been a dedicated dog trainer in New York City for over a decade. His journey began when he had to manage the "chaos" of his partner's dogs, leading him to develop a deep expertise in navigating the specific challenges of raising well-behaved pets in high-density urban environments. Known for his practical strategies and deep empathy for city dwellers, Brett empowers owners to help their dogs thrive amidst the noise and distractions of the concrete jungle.