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Creative Confidence Podcast

Creative Confidence Podcast

Yazan: IDEO U
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IDEO’s Creative Confidence Podcast shares candid conversations with creative leaders, changemakers, and innovators navigating today’s most pressing challenges. Through real-world stories and insights, we explore how to lead with creativity, build resilient teams, and drive innovation. Grounded in IDEO’s 40 years of expertise in design thinking and innovation, each episode offers inspiration and practical tools for audacious leaders at every stage of their careers. Hosted by Mina Seetharaman, Head of New Ventures at IDEO, the podcast brings a human-centered lens to the complexities of making more courageous futures. Discover more at IDEOU.com.

Hosted on Acast. See acast.com/privacy for more information.

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Bölümler
  • How to Use Systems Thinking to Reframe Problems: Deirdre Cerminaro (Replay)

    How to Use Systems Thinking to Reframe Problems: Deirdre Cerminaro (Replay)
    22 Oct 2026
    Complex challenges, from traffic congestion to organizational culture change, don’t exist in a vacuum. Each one is part of a larger system. You can’t solve one piece of the puzzle without understanding how it affects the whole. Systems thinking is a holistic approach to making sense of that interconnection. Paired with a human lens on what motivates people and which needs go unmet, it leads to solutions that are more effective and more responsible.In this replay from 2024, former IDEO U Managing Director and co-founder Coe Leta Stafford talks with Deirdre Cerminaro, a former IDEO Executive Design Director and instructor of IDEO U’s Human-Centered Systems Thinking course. They cover how your starting question shapes the solutions you find, three mindsets for reframing it, and how to use a systems map as a tool for learning. Recorded live, the conversation closes with audience questions on bringing hesitant stakeholders along, choosing where to start, and not getting stuck in complexity.We’re bringing this conversation back because systems thinking is a skill of rising importance as AI enters more of our workflows. Want to learn more? IDEO U’s Human-Centered Systems Thinking course now includes guidance on where AI can help and how to keep that work pointed at human-centered outcomes.Related ResourcesHuman-Centered Systems Thinking course from IDEO U: https://www.ideou.com/products/human-centered-systems-thinkingCreative Thinking for Complex Problem Solving course from IDEO U: https://www.ideou.com/products/creative-problem-solving What Is Systems Thinking? A Beginner’s Guide to Mindsets, Tools, and Examples: https://www.ideou.com/blogs/inspiration/beginners-guide-systems-thinking-core-mindsets 12 Systems Thinking Resources We Love: Books, Articles, and More to Get Started: https://www.ideou.com/blogs/inspiration/systems-thinking-resources-books-articles-videos-to-get-started How to Think in Systems for Greater Impact: https://www.ideou.com/blogs/inspiration/how-to-think-in-systems-for-greater-impact Deirdre Cerminaro on LinkedIn: https://www.linkedin.com/in/deirdrecerminaro/Earlier episode with Deirdre, “How to Think in Systems”: https://shows.acast.com/creative-confidence-podcast/episodes/69137292543edcb560b28a0dWorld Economic Forum, The Future of Jobs Report 2025: https://www.weforum.org/publications/the-future-of-jobs-report-2025In This EpisodeTimestamps are approximate due to edits and ad breaks.(00:00) What is systems thinking, and why it’s relevant now(03:44) Deirdre Cerminaro: a decade at IDEO co-leading Systems and Strategy, now at Airbnb(04:40) An intro to systems thinking, and why it needs a human lens(07:04) What traffic congestion looks like when you see it as a system(09:18) Why the starting question matters, and why it’s almost never right the first time(11:04) A camera analogy for three systems thinking mindsets(12:58) Mindset one: zooming in and out, and the trap of staying in one mode too long(14:35) A food waste systems map that changes the question twice(17:54) What a systems map is really for(18:49) Mindset two: shifting your perspective, and what old clothing reveals about food waste(22:53) Mindset three: checking your own lens, and why mental models are so hard to see(24:35) Reflection questions for spotting your own biases, with a sustainability expert as the test case(27:26) How the three mindsets help anticipate unintended consequences(31:08) Lightning question: what’s inspiring Deirdre lately, from Dubai’s Museum of the Future__________Get episode recaps and register for free live podcast events at ideou.com/podcast.Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com. Hosted on Acast. See acast.com/privacy for more information.
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    33 dk.
  • [From IDEO Thinking] The Hidden Costs of Caregiving: Sierra Hillman

    [From IDEO Thinking] The Hidden Costs of Caregiving: Sierra Hillman
    30 Sep 2026

    Medical bills written in codes patients can't read. Homes that don't fit a wheelchair. A specialized bed that can run up to $15,000 and isn't covered by insurance. For the 24 million caregivers in the US, these are everyday obstacles. And each one points to a design opportunity.

    This week, we’re sharing an episode from IDEO Thinking, a new IDEO podcast where authors read their own stories from IDEO's Thinking blog. So much of what IDEO does is shaped by the people here, and these stories, told in the writers’ own voices, show what human-centered design looks like across different disciplines and practice areas. If you come to Creative Confidence for ideas to bring into your own work, consider this a fresh source of inspiration.

    This episode comes from Sierra Hillman, an interaction designer at IDEO focused on health. She became her father's sole full-time caregiver at 22 after he became paraplegic. Sierra shares the hardest parts of that role and the opportunities she sees for designers, healthcare providers, and businesses to lighten the load.


    Subscribe to the IDEO Thinking podcast here: https://shows.acast.com/ideo-thinking

    Read the story: https://www.ideo.com/journal/opportunities-in-the-hidden-costs-of-caregiving


    Related Resources

    IDEO U's Foundations in Design Thinking Certificate: https://www.ideou.com/products/design-thinking-certificate

    5 principles for easing the burden on caregivers, by Sierra Hillman and John Won: https://www.ideo.com/journal/5-design-principles-for-easing-the-burden-on-caregivers

    Sierra Hillman on LinkedIn: https://www.linkedin.com/in/sierra-hillman/


    In This Episode

    (Timestamps are approximate due to ad breaks.)

    (00:00) Mina introduces IDEO Thinking and Sierra's story

    (02:15) Sierra comes face-to-face with the hidden costs of care at 22

    (04:38) Fighting insurance denials and imagining an AI patient advocate

    (05:52) Turning cryptic medical bills into something patients can read

    (08:07) Preventing bed sores with a smart, affordable bed for home

    (10:33) Finding a wheelchair-accessible home, and the tools that could help

    (12:04) Why designers have only scratched the surface

    __________


    Get episode recaps and register for free live podcast events at ideou.com/podcast.

    Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.

    Hosted on Acast. See acast.com/privacy for more information.
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    14 dk.
  • How to Tell a Problem From a Situation: Seth Godin

    How to Tell a Problem From a Situation: Seth Godin
    22 Sep 2026

    IDEO has built a business around solving difficult problems. But problems and situations are not the same thing, argues Seth Godin. And correctly telling them apart is critical. Get it wrong, and you'll spend months pushing on something that was never going to move.

    In this conversation, Seth and Mina dig into themes from Seth’s new book The Knot: how to tell a problem from a situation, why naming a problem correctly is a much higher bar than most of us set, and how systems—inside a company, a family, or a culture—work to outlast the people trying to change them.


    Related Resources

    Seth’s newest book, The Knot: https://seths.blog/theknot

    Seth's blog: https://seths.blog

    Seth Godin on LinkedIn: https://www.linkedin.com/in/sethgodin/

    Human-Centered Systems Thinking, an IDEO U 5-week cohort course: https://ideou.com/products/human-centered-systems-thinking


    In This Episode

    Timestamps are approximate due to ad breaks.

    (00:00) The story of the Gordian knot

    (01:57) Seth Godin: 20+ books, the internet's most-read blog, and the book he almost didn't write

    (04:35) The book that never sold, Survival Is Not Enough — and why it's still his favorite

    (08:24) How a four-hour interview with Mel Robbins turned into The Knot

    (11:11) Why he picked a pretzel for the cover of his new book

    (16:08) A tangled necklace reveals the real problem, and it's not the necklace

    (22:28) A CEO deletes every recurring meeting in the company, on purpose

    (27:06) Why briefing a team on the solution instead of the problem backfires

    (28:24) The one question Seth asks people to find out if they actually know their problem

    (32:18) The engineering assignment that earned an F but won with actual users

    (35:36) Problem or situation? The one-line test for telling them apart

    (39:14) The day Google shut down Squidoo, his 300,000-person community, overnight

    (41:47) Why systems act like they want to outlast you

    (45:19) Two ways to move an entrenched system

    (47:04) Why "yes, and" and Seth's and/but framing aren't in conflict

    (48:25) How to know when you've found the right problem

    (49:49) The difference between a manager and a leader

    (51:46) Lightning round: books, juggling, and advice for his younger self

    __________


    Get episode recaps and register for free live podcast events at ideou.com/podcast.

    Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.

    Hosted on Acast. See acast.com/privacy for more information.
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    52 dk.
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