Dean Robertson, Content Design leader at Expedia, knows a thing or two about shaping traveller experiences, building content systems and navigating the future of AI.

Here he speaks to Drew about the complexity of travel content, how AI is changing the role of content designers, and why curiosity and critical thinking matter more than ever.

Patrick Stafford, CEO of the UX Content Collective knows a thing or two about storytelling, shaping digital experiences and building strategy.

Here he speaks to Drew about his journey in the content space, why there’s a time and a place for AI, and the key to standing out from other content designers.

For content design and UX writing courses, coaching, resources and more, visit:

UX Content Collective

00:00 Introduction to Patrick Stafford and UX Content Collective

03:10 The Evolution of Content Strategy

05:52 The Global Reach of UX Content Collective

09:00 The Impact of AI on Content Design

11:46 Embracing AI in Content Design

14:38 The Future of Conversational Design

17:45 Skills Gaps in Content Design

20:47 The Importance of Technical Knowledge in Content Design

34:31 Building Relationships and Influence in Teams

34:34 Impressive Content Executions and Learning from Others

38:37 Evaluating Excellent Content Experiences

41:35 Writing for Fun and Personal Projects

43:16 Essential Tools for Content Designers

47:04 The Role of Content Designers in Technical Environments

50:49 Language and Communication in Professional Settings

Patrick Fagan, a leading behavioural scientist and marketing psychology expert, unveils how language, symbols, and social cues drive human behaviour.

He talks to Drew about the art of “nudging” and its impact on advertising and social media. The conversation also addresses why simple design tweaks can make your message more persuasive - and the transformative potential of AI in content creation and customer segmentation.

Check out: nudgepanel.com

00:00 Introduction to Behavioral Science in Marketing

03:02 The Journey into Behavioral Science

07:58 Nudge Sprints and Research Methodologies

10:26 The Power of Language in Influencing Behavior

13:53 Surprising Insights in Behavioral Science

15:23 Attention Spans and Information Processing

19:57 The Impact of AI on Behavioral Science

23:44 Redesigning Digital Communication

25:03 The Emotional Impact of Social Media

26:12 Behavioral Science and Viral Messaging

27:25 The Power of Simplicity in Communication

28:29 Essential Tools for Creatives

29:16 The Future of Insights Tools

30:45 Food and Creativity

31:04 Unpopular Opinions on Media Consumption

32:08 The Purpose of Brands

34:30 Influencing Behavior Through Messaging

36:22 Overused Words in Communication