Ever felt like you're hiding behind your business instead of actually showing up in it?

In this episode of the Girls in Property podcast I'm joined by Jacquie Lawes, personal branding expert and mentor, and we're having a really honest conversation about what it actually means to build a brand that feels like you, not just a logo, a colour palette, or a polished feed.

Jacquie shares her own journey from introverted creative to confident speaker and mentor. Because she didn't start out comfortable being visible. She had to do the work. And that's exactly what makes this conversation so important.

We talk about identity and the shift that needs to happen. Not just what you do, but who you are and how that needs to come through in everything you put out into the world. Because when your brand is disconnected from your identity, people can feel it. And it costs you clients, connection, and confidence.

We also get into the practical side. Websites, visibility, content, and why faceless businesses are quietly holding so many women back from the growth they're actually capable of. Not just online presence for the sake of it, but showing up in a way that builds genuine trust.

And if you're an introvert who's been telling yourself that visibility just isn't for you, brace yourself, this one is going to challenge that story.

If you've been playing small and you know it, this is your sign to take up more space.

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