This video features James Dooley and Kasra Dash explaining how the Google Dance affects rankings because Google tests backlinks, topical authority and behavioural data before assigning stable trust signals. The conversation shows how pages rise and fall when Google runs random ranking factor checks because the algorithm validates link quality over several weeks. They explain how positive, neutral and negative ranking states influence growth because Google rewards strong topical authority and clean link profiles. They warn against making reactive changes during core updates because volatility forms part of Google’s testing cycle. The discussion highlights why patience, authority building and high quality links create long term stability.

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