Building Iconic Brands with Perfetti Van Melle
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Building Iconic Brands with Perfetti Van Melle
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What does it take to build brands that have become household names?
In this insightful conversation, we sit down with the leadership at Perfetti Van Melle India to explore the journey behind iconic brands like Center Fruit, Center Fresh, Mentos, Alpenliebe, Happydent, and Chupa Chups.
From changing consumer preferences and evolving marketing strategies to innovation, premiumisation, and the future of the confectionery industry, this podcast offers valuable perspectives on building brands that resonate across generations.
Whether you're a marketer, business leader, student, or simply curious about the world of FMCG, this conversation is packed with insights you won't want to miss.
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