What if the secret to winning in branded content isn't reinventing the wheel, but knowing exactly which wheels to put together?

On this episode of Branded Content That Works, we're breaking down how STAT Brand Studio brought a live-streamed branded content event to life at the world's biggest biotech conference, and then squeezed it for everything it was worth.

Host Stine Holmgaard sits down with Brittany Whitmore, Vice President of Commercial Strategy at STAT, and Jesse McQuarters, Editor of Branded Content and Brand Studio Lead at STAT, to unpack their multi-year relationship with bio manufacturing client Cytiva and the live activation they co-created at the BIO International Convention in San Diego.

Brittany and Jesse share how they pitched "blurry lines" instead of finished ideas, why the entire live event was scripted yet had to feel completely unscripted, how a two-person team ran a full-funnel program spanning brand awareness, thought leadership, and lead gen, and how free coffee at a booth turned conference foot traffic into a captivated audience — both in person and on the live stream.

Keywords: Branded content, STAT Brand Studio, Cytiva, Live branded events, Biopharma marketing, Healthcare content strategy, Full-funnel campaigns, Multichannel content activation

Appendix:

The Cytiva Campaign: https://www.statnews.com/sponsor/2026/09/14/keeping-breakthroughs-moving/

STAT Brand Studio website: sbs.statnews.com

STAT Brand Studio LinkedIn: https://www.linkedin.com/showcase/stat-brand-studio/

Brittany Whitmore LinkedIn: https://www.linkedin.com/in/britt-whitmore-0306a513/

Jesse McQuarters LinkedIn: https://www.linkedin.com/in/jessemcquarters/

What if the same football clips, posted the exact same way, could either flop or generate 3 million views a month? On this episode of Branded Content that Works, we're breaking down exactly what made the difference.

Host Stine Holmgaard sits down with Toni Janjiš, Head of Content Studio at Tportal, Hrvatski Telkom (Croatia's leading digital news platform and part of Deutsche Telekom Group), to unpack how a telco-owned media brand turned exclusive football rights into a thriving social media community. Toni shares the strategic thinking behind Tportal Sport's award-winning campaign, and winner of the Global Branded Content Award for Best Use of Social, including how they built platform-specific content, grew from zero to tens of thousands of followers in a year, and reached millions monthly, all without treating social media as just a distribution channel.

Keywords:
Branded content, Social media strategy, Sports marketing, Community building, Digital media (Tportal/Croatia)

Appendix:
Facebook: https://www.facebook.com/sport.tportal.hr/?locale=hr_HR

Instagram: https://www.instagram.com/tportalsport/

Reference links to the Shed of Dulwich: https://www.vice.com/en/article/i-made-my-shed-the-top-rated-restaurant-on-tripadvisor/