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App Marketing by App Masters

App Marketing by App Masters

By: Steve Young
Listen for free

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.Steve Young Economics Marketing Marketing & Sales
Episodes
  • ASO-First Vibe Coding - Stop Building Apps Nobody Wants
    Jun 27 2026

    Are you vibe-coding apps? Now that everybody is building apps with AI, there’s a huge problem that is occurring.

    The problem? A bigger wasteland of AI slop with no distribution.

    In this episode, Steve P. Young breaks down why most app founders are focused on the wrong thing, and why distribution, monetization, and finding what people are already searching for matter far more than shipping another feature.

    You'll learn how to find app ideas based on demand, simple paywall tweaks that can dramatically increase revenue, and why building with a distribution-first mindset will separate your app from the rest of the AI slop.

    If you're thinking about building an app with AI, this is the conversation I wish somebody had with me before I got started.

    You’ll learn:

    ✅ How to find app ideas based on keywords people are already searching for

    ✅ Why distribution matters more than features in the age of AI

    ✅ Simple paywall and pricing changes that can multiply revenue

    ✅ Why some apps making six figures a month are ridiculously simple

    👉 Don’t forget to like, subscribe, and drop a comment below if you have any questions or want to share your own experience!

    Work with us to grow your apps faster & cheaper:

    http://www.appmasters.com/

    You can also watch this video here: https://youtube.com/live/wwmhgU9yZwA

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    SPONSORS

    The app growth playbook is changing fast.

    AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.

    Download it free from the link below: https://bit.ly/4uvoHGM

    *********************************************

    Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.

    Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more

    *********************************************

    Yango Ads is offering 20% revenue boost bonus, sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter!

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

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    Show More Show Less
    1 hr and 4 mins
  • Copy Our $70,000/Month Apple Ads Strategy
    Jun 24 2026

    Want better results and ROI from your Apple Search Ads?

    In this video, I break down the exact Apple Ads campaign structure we use to manage over $70,000 per month in ad spend across mobile apps.

    You'll learn the two core campaigns we recommend starting with, how to structure your account for scale, and the common mistakes that waste budget and limit growth.

    Whether you're launching your first app or managing an established portfolio, this Apple Search Ads tutorial will help you build a stronger paid acquisition strategy in 2026.

    You'll learn:

    ✅ The 2 Apple Ads campaigns every app should start with

    ✅ How we structure accounts managing $70K+ monthly spend

    ✅ Campaign setup best practices for 2026

    ✅ Common Apple Search Ads mistakes to avoid

    ✅ How to improve efficiency and scale profitable growth

    ✅ When to expand beyond the initial campaign structure

    Industry Report Mentioned:

    AppsFlyer Performance Index:

    https://www.appsflyer.com/resources/reports/performance-index/

    Need help growing your app?

    Visit App Masters for app growth consulting, ASO, Apple Ads, and monetization strategies:

    https://www.appmasters.com

    You can also watch this video here: https://youtu.be/q3JuNLUKL1U

    *********************************************

    SPONSORS

    The app growth playbook is changing fast.

    AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.

    Download it free from the link below: https://bit.ly/4uvoHGM

    *********************************************

    Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.

    Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more

    *********************************************

    Yango Ads is offering 20% revenue boost bonus, sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter!

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

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    Show More Show Less
    23 mins
  • From $50 In The Bank To Multi-Million-Dollar Exit
    Jun 20 2026
    What does it really take to raise money, find product-market fit, and build a startup worth acquiring in 2026?In this episode, we are joined by Susan Ho, an entrepreneur, startup advisor, and former founder who built and exited travel-tech startup Journy to Hopper. shares the lessons she learned building Journy from the ground up, raising capital, navigating the founder journey, and ultimately selling the company to Hopper.We dive into the realities of startup fundraising, why founders get stuck in the "need traction to raise money, need money to get traction" cycle, and how today's founders can leverage personal branding and social media to accelerate growth.If you're a founder struggling with growth, fundraising, or the emotional rollercoaster of building a business, this is a must-watch.A candid conversation filled with real lessons, mindset shifts, and the kind of "mental therapy" every entrepreneur needs from time to time. 🚀You will discover :✅ How Susan raised capital for Journy in the early stages✅ The biggest mistakes founders make when fundraising✅ How to find product-market fit without burning cash✅ How social media can accelerate growth for consumer apps✅ The behind-the-scenes story of selling Journy to Hopper✅ Advice for first-time founders raising money in today's marketLearn More:Check out: www.theevolvedfounder.com Follow Susan: https://www.instagram.com/susan_ho/Connect with Susan: http://linkedIn.com/in/shuchenhoWork with us to grow your apps faster & cheaper:http://www.appmasters.com/You can also watch this video here: https://youtube.com/live/FdansjRpR7I*********************************************SPONSORSThe app growth playbook is changing fast.AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.Download it free from the link below: https://bit.ly/4uvoHGM*********************************************Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more*********************************************Yango Ads is offering 20% revenue boost bonus, sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter!*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************
    Show More Show Less
    1 hr and 29 mins
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