What could AI take off your plate? See the launch of a free AI Bootcamp for ecommerce sellers, plus 3 free Claude skills given away on this episode.

Helium 10’s free AI Bootcamp is here to help ecommerce sellers turn AI ideas into practical business workflows. In this episode of the AM/PM Podcast, Bradley Sutton joins Leo Sgovio and Jo Lambadjieva to introduce the course, with lessons for everyone from first-time users to sellers already building automations. Topics range from understanding AI hallucinations to connecting tools, generating images, and streamlining operations. You don’t need a Helium 10 account to benefit from the broader training. Start watching at http://h10.me/aibootcamp and follow the playlist as new lessons are released.

To give viewers a taste of what they can learn, the presenters share 3 free Claude skills. Bradley’s Mature Listing Audit Skill investigates declining Amazon sales by bringing together sales trends, traffic, conversion rates, keyword rankings, competitor insights, and advertising performance through the Helium 10 MCP. In his demonstration, conversion improved while traffic dropped sharply, revealing why sellers should investigate the data before assuming their listing needs a rewrite. The report also identifies lost keywords and potential recovery opportunities, completing in less than 10 minutes according to Bradley.

Leo’s PageSpeed Surgeon Skill tackles another business challenge: a slow website. Using a Google PageSpeed Insights report, it helps identify performance issues and recommend improvements while accounting for essential functions such as analytics, tracking pixels, and signup forms. Leo shares how his optimization work helped raise his website’s performance score from the low 40s to 98 and reduce loading time to less than a second. His demonstration shows how AI can help translate a technical report into practical next steps.

Jo’s SOP Extraction Skill rounds out the session by helping sellers document how work actually gets done. Guided questions draw out the steps, decisions, and exceptions behind a task, making it easier to identify what can be automated and where human judgment remains essential. Together, these examples bring the bootcamp’s purpose to life: helping sellers apply AI to specific problems they face every day. Visit http://h10.me/aibootcamp, start with a lesson that addresses your biggest bottleneck, and put what you learn to work.

In episode 566 of the AM/PM Podcast, Bradley, Leo, and Jo discuss:

• 00:00 - Introduction
• 08:20 - Inside the Free AI Bootcamp for Amazon Sellers
• 10:51 - AI Accuracy, Processes, and Automation Costs
• 13:04 - How to Access the Free AI Bootcamp
• 14:43 - Bradley’s Mature Listing Audit Skill
• 17:05 - Finding Lost Traffic and Keyword Opportunities
• 22:18 - Personal AI Agents for Everyday Tasks
• 25:29 - Website Speed and AI Search Visibility
• 32:10 - How to Use PageSpeed Surgeon Skill
• 36:25 - Jo’s SOP Extraction Skill
• 39:17 - Setting Up Your Process Extraction Project
• 42:16 - Free Skill Downloads and Future Lessons

Amazon blocks Meta's Muse AI, but Walmart and Shopify welcome it. One major platform has three weeks of Black Friday deals coming up. There's a new business discount badge you might qualify for.

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

AI shopping wars: Walmart welcomes AI agents while Amazon blocks Muse https://www.axios.com/2026/10/21/walmart-amazon-agents-muse Shopify Soars 33% in a Month on Meta’s Muse Deal: “Partnering Deeply” https://finance.yahoo.com/markets/stocks/articles/shopify-soars-33-month-meta-211440656.html Amazon Seller Central News: Earn the new Business Discount badge to get always-on visibility https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNFBIR1FEVjdTWTZLWkNY TikTok Shop announces three-week Black Friday-Cyber Monday promotions https://www.retailbrew.com/stories/tiktok-shop-announces-three-week-black-friday-cyber-monday-promotions Amazon Seller Central News: Customize how your FBA returns are graded for resale

https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRVNBSlc5OFZRTTZURVM3 Amazon Seller Central News: Extended return window for items bought in November and December 2026 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHN0xOTjk5QzVaTEIyUTdT

In episode 565 of the AM/PM Podcast and Weekly Buzz, Bradley covers:

• 00:00 - Introduction
• 00:43 - Ecommerce Vs Muse
• 03:36 - New Amazon Business Discount Badge
• 05:01 - A Way to Save Thousands of Dollars in Fees
• 08:38 - 3 Weeks of Black Friday Deals?
• 10:17 - Create PPC Rules with AI
• 12:44 - Updates to Amazon Grade and Resale Program
• 13:58 - Extended Amazon Return Window in November & December
• 15:10 - Free AI Bootcamp Course for Ecommerce Sellers
• 16:31 - Meet Bradley In Europe Next Week!

In this Outsourced to Optimized reunion, learn what happened after taking Amazon PPC in-house, how AI changed workflows, and which costly mistakes led to smarter testing and better results.

What happens months after you take your Amazon advertising in-house? In this Outsourced to Optimized reunion, Carrie Miller welcomes back PPC expert Destaney Wishon and brand owner Jason Ross for an honest look at his progress since O2O Season 2. After learning to manage his campaigns with Helium 10 Ads, Jason gained the confidence to launch products more strategically, question recommendations, and connect advertising with his broader business goals. But his journey also included an expensive reminder that testing without proper controls can quickly hurt profitability.

One of Jason’s biggest breakthroughs came from Sponsored Brands. Selling dog and cat toys priced around $7.99 to $13.99, he initially assumed the format was better suited to bigger brands with higher-priced products. Since the series, Sponsored Brands has grown from roughly 5% to 26% of his advertising spend. Jason explains how focused audience targeting and showcasing newer products alongside established favorites helped him rethink the opportunity. Destaney breaks down why creative, bids, and campaign structure matter when evaluating whether an ad format can work for your brand.

AI has also changed how Jason manages the business. Using Claude with Helium 10’s MCP integration, he investigates campaign performance, receives daily alerts, and asks follow-up questions before acting on recommendations. A weekly profitability dashboard has replaced a reporting process that previously took about three hours every Friday. On the creative side, Jason combines real product photography with ChatGPT to develop image options, then gathers feedback through Helium 10 Audience. He shares one example where sales doubled the week after an image update, illustrating why faster, more affordable testing has become central to his approach.

The conversation also explores Amazon’s evolving advertising tools, audience personalization, and Sponsored Review Requests, which Destaney describes as being in alpha at the time of recording. Throughout the discussion, she emphasizes that easier access and automation still require clear business priorities and strategic judgment. Jason’s experience shows the value of understanding your advertising, whether you manage it yourself or work with an agency. Start with a clear objective, put controls around your experiments, and use what you learn to make your next decision stronger. Ready to put AI to work in your business? Check out Helium 10’s free AI Bootcamp for Ecommerce sellers with expert-led lessons and downloadable skills to help you get started: http://h10.me/aibootcamp

In episode 564 of the AM/PM Podcast, Carrie, Destaney, and Jason discuss:

• 00:00 - Introduction
• 01:17 - An Outsourced to Optimized Series Reunion
• 03:24 - Applying the Lessons to Product Launches
• 05:47 - Growing With Sponsored Brands
• 11:30 - Audience Targeting and Costly Testing Mistakes
• 14:44 - Testing AMC Audiences With More Control
• 18:57 - Creating and Testing Product Images With AI
• 23:04 - Amazon Updates and Sponsored Review Requests
• 29:27 - Claude, Helium 10 MCP, and Profitability Reporting
• 31:45 - Should You Bring Amazon PPC In-House?
• 32:57 - Choosing AI Tools That Help Your Business
• 35:39 - Ranking, Low-Review Launches, and AI Bootcamp