John Overton is an engineer, podcast producer, and graduate of the Round Table Recording Arts program. He is the founder of Popular Rapture, a podcasting company, and is responsible for co-production and recording of the Follow D$ Podcast, Conversation Piece Podcast, and North Indy Podcast. In addition to podcasting, John's expertise extends into voice-over work, audiobook recording, mixing, and mastering. He is also an artist and composer, specializing in Hip-Hop, Rock, Pop, and Electronic.

AI is changing how customers find and choose a business, but the fundamentals of good marketing haven't gone anywhere. Knowing what problem you solve, who you serve, and how to make it easy for someone to trust and pay you is still the foundation everything else sits on. The businesses winning right now aren't the ones chasing every new tool. They're the ones who nailed the basics first and then layered AI on top with a plan.

Stacie Porter Bilger, Founder and President of Proof Digital, sits down with John Overton to talk through what that looks like in practice. She walks through why your website and social content now have to speak to AI bots as much as to humans, why she treats AI like a new salesperson who needs training and context, and why Claude has become her favorite platform for coding and safety even as Gemini and ChatGPT hold their own ground. Stacie also gets specific about cost, the data points that actually prove a marketing effort is working, and the AI policy every business should have in place before a team starts using these tools. It's a grounded, practical look at where AI genuinely helps small businesses and where the old rules of marketing still apply.

In this episode of Proof Point, recorded in partnership with Round Table Recording Company, host John Overton interviews Stacie Porter Bilger, Founder and President of Proof Digital, on building AI into a small business marketing strategy without losing what makes that business trustworthy in the first place.