Why an audiobook on delivery?
In eCommerce, how you get the product to the customer is a very important part of the puzzle. It can be summed up in one word - delivery - and when I talk about delivery, I mean every aspect of it: how the customer perceives it as well as how we can use it to increase retention, improve margins, and increase efficiency.
Research undertaken around the world consistently shows delivery as a top cause of failure to purchase [57 percent of baskets were abandoned due to delivery (Royal Mail's Delivery Matters, 2014)]. So getting your delivery strategy right has a massive impact on your conversion rates. Get it right and see your sales thrive. Let's face it, we've all seen the impact of a free P & P weekend.
Listen to this audiobook to find out how your delivery strategy can:
- Recruit new customers
- Drive repeat purchases
- Be used to make your business more efficient
eCommerce Delivery: How Your Delivery Strategy Can Increase Your Sales is the third book in the eCommerce MasterPlan series. The series is built on Chloë's years of experience across many eCommerce sectors.