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You Need the 'Nudge': How to Make People Reply to Your Emails

Narrated by: Dan Morgan
Length: 3 mins
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Summary

Behavioural Insights Team CEO David Halpern talks about the subtle science of persuasion, and how it helped reduce missed NHS appointments by 25%.
©2016 Condé Nast Publications Limited (P)2016 Audible Ltd.

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