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Yes! 50 Secrets from the Science of Persuasion

Narrated by: Clive Mantle
Length: 6 hrs and 34 mins
4.2 out of 5 stars (601 ratings)

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Summary

Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on more than 60 years of research into the psychology of persuasion, this audiobook reveals many remarkable insights that will help listeners to be more persuasive, both at work and at home. More information can be found at www.scienceofyes.com.
©2007 Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini (P)2014 Audible, Inc.

What listeners say about Yes! 50 Secrets from the Science of Persuasion

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  • Overall
    5 out of 5 stars

WORTH THE TIME & MONEY!

Being a somewhat voratious reader(or listener) of this genre lately, I can whole heartedly recommend the spend, in terms of time and money.
It is written to be interesting for the interested, that sounds easy, because this book makes it easy. I obtained many useful tips for helping my business, which is doing well, but is already showing signs of small improvements from the use of these informative tips. Whether you use a hardcaopy or soft copy it's fairly easy to get around, do make a notebook handy, because you will find yourself wanting to jot ideas down. It is far superior in format and content (it is substantive) than most 'self-help - business enhancing' books. I recommend it without reservation.

37 people found this helpful

  • Overall
    5 out of 5 stars

Fascinating and useful

A great resource for any of us who need to understand negotiation and the psychology of decision making (which you could argue is all of us). This is packed with interest, well researched examples of theories in practice and tips about how these can be put to work

16 people found this helpful

  • Overall
    5 out of 5 stars

Amazing

I have listened to the a few times now to ensure I remember all the details. It is very powerful. The techniques are easy to understand and all backed up science and research. I have used these techniques at work with great success. This is a must if you want to develop the winning edge or just to amaze your friends with the facts!!!

6 people found this helpful

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    5 out of 5 stars

sublime sense of humour by narrator

Clive Mantle has a golden sense of humour conveying this very interesting study : the science of persuasion, that applies to all humans alive. a great study by the authors. a good one to have handy within reach in any communication situation.

5 people found this helpful

  • Overall
    5 out of 5 stars

Just brilliant

This book was brilliant from beginning to end. Not just interesting in its descriptions of what motivates people, but often of immediate practical use too. I filled four pages of a notebook while listening to it, and began using some of its tips and tricks in marketing material. After finishing it I bought the paperback (which I immediately lent to someone) and have been recommending it to all and sundry.

15 people found this helpful

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    4 out of 5 stars

Fascinating review of evidence of persuasion

This book is well worth a listen. 55 chapters (I think) each highlighting a different aspect of persuasion with an appropriate amount of evidence to back up their claims. The narrator is good but as for the impressions of various people - What were you thinking!!
Overall if you enjoy these type of books don't miss this one out.

3 people found this helpful

  • Overall
    4 out of 5 stars

interesting listen and common sense reminders

am finding the book interesting. Every now and then get an excellent new titbit or perspective on something so am staying interested. Will sometimes rewind a relisten to passages that are more in depth or relevant to projects I am working on.

3 people found this helpful

  • Overall
    5 out of 5 stars

Excellent ideas!

I thoroughly enjoyed this book and got some terrific ideas from it! Clive Mantle's narration was perfect and I would definitely recommend this to anyone.

3 people found this helpful

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V. Good educational skills and information.

A fantastic book full of useful information aiding day to day thoughts and behaviors. Very well narrated and an enjoyable listen. Unfortunately after purchasing I realised there was an updated version called 60 reasons... Dissatisfied to see that Audible had not kept up to date with the newest version.

2 people found this helpful

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Brilliant & Relevant.

Having read & re-read Influence several times it was compelling to find a book full of examples and practical application. Yes! Will bring your understanding to a whole new level. Hint: read or listen several times. There's so much good information that it's nearly impossible to digest it in one pass.

2 people found this helpful

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Profile Image for Penny
  • Penny
  • 12-12-12

Readers who want to learn how to persuade

What did you love best about Yes! 50 Secrets from the Science of Persuasion?

The stories. The metaphors are what bring the story to life.

What about Clive Mantle’s performance did you like?

He has presence and reads well love the use of tonality.

What insight do you think you’ll apply from Yes! 50 Secrets from the Science of Persuasion?

All of them I will be using all of them and training others how to use them.

Any additional comments?

Great book highly recommend you read after reading Influence by Cialdini..

1 person found this helpful

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  • Jaquelynn
  • 20-04-12

Sales People with a Science Background/Interest

Would you consider the audio edition of Yes! 50 Secrets from the Science of Persuasion to be better than the print version?

I personally prefer audio versions of books in general as it allows me to multitask. I do not feel that reading a hard cover would have provided any additional benefit.

What was one of the most memorable moments of Yes! 50 Secrets from the Science of Persuasion?

A lot of "common sense" knowledge has been proven false, many of these examples are memorable!

What about Clive Mantle’s performance did you like?

It was fine, nothing special though.

What did you learn from Yes! 50 Secrets from the Science of Persuasion that you would use in your daily life?

This book essentially gives the summary of many studies that have topics related to interpersonal relationships and business. Many of the topics provide insight that can easily be translated into any business role.

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    4 out of 5 stars
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    4 out of 5 stars
Profile Image for Gareth
  • Gareth
  • 13-06-13

Love this book

Would you listen to Yes! 50 Secrets from the Science of Persuasion again? Why?

If you are looking to be better. take a listen

Who was your favorite character and why?

N/A

What about Clive Mantle’s performance did you like?

Clear easy to listen too

Did you have an extreme reaction to this book? Did it make you laugh or cry?

N/A

Any additional comments?

Want more like this!

  • Overall
    out of 5 stars
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  • Jeff
  • 02-02-10

meh

thats it. meh.

5 people found this helpful