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Win Bigly

Persuasion in a World Where Facts Don't Matter
Narrated by: Scott Adams
Length: 9 hrs and 2 mins
Categories: Comedy, Other
4.5 out of 5 stars (197 ratings)

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Summary

NEW YORK TIMES BEST SELLER 

The New York Times best seller that explains one of the most important perceptual shifts in the history of humankind 

Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams - best known as “the guy who created Dilbert” - recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. 

The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting - the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation - or resisting the tactics of emotional persuasion when they’re used on you.  

This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.  

©2017 Scott Adams (P)2017 Penguin Audio

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You have to listen to this in 3D

This is one of those books that needs a second listen, because once you’ve listened to it once, you’ll start spotting the various ways the author is using those techniques on you as the listener, which brilliantly reinforces the point.
Every time I thought to myself, ‘Erm, isn’t this whole thing confirmation bias on a grand scale’, I would be pulled off track with some self deprecation followed by a continuation of the original train of thought. It all goes in a very specific direction, and it’s extraordinarily playful so that you are sure not to be with the author all the time ... until he pulls it back, and you’re right there with him again. Beautifully illustrating the very point he’s making.
I think it will sell better than the Bible.
Or at least be as respected as the Bible.
Or at least it will be a classic, ranked with books like ‘How to win friends...’
That’s my prediction anyway. And I’m very certain the truth is somewhere in that direction...

9 people found this helpful

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  • CD
  • 08-01-18

More self congratulation than necessary.

Is there anything you would change about this book?

Less ego more story. More objectivity and less sob story would be nice.

Who was your favorite character and why?

None

Would you listen to another book narrated by Scott Adams?

Probably not, I was going to get his previous book but by the end of this I don't think I could handle any more. The writer spends a lot of time telling the reader they are misinformed and that he is rich and that he a master persuader who gets it right.

If this book were a film would you go see it?

Nope.

Any additional comments?

There seems to be a lot of pro Trump talk in this is, fine if you want that. But I thought this was going to be a how to of sorts. So much self congratulation, it was hard to take. I had to force myself to listen through and gleam out the info I wanted. I would say its worth a listen but it's hard going. It has pointed me to some other books. I'm kind of sorry I wasted that time on this but if you don't try you'll never know. Best try the Robert B. Cialdini book.

1 person found this helpful

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excellent read- must have

as a committed persuasion fan and persuader this book was a once in a lifetime. a must have

1 person found this helpful

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Reframing your perspective

This book offers a really fresh and timely perspective on modern US politics in the age of Trump. Persuasion matters more than you think it does! Insightful!

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A bit boring and not useful

I liked Scott's previous books but this is all Trump this and Trump that. Scott, we don't all live in America. Edited out for Trump overdose there isn't much content and what there is rambles. Also I found the book boring. Perhaps some subjects don't lend themselves to audio books, and this was like listening to the pub bore.

4 people found this helpful

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Read this before starting any career.

In our world, persuasion is far more important than facts and on an equal level with truth, if you want to achieve anything, this book will set you up in such a way that you can navigate the maze of success with much greater ease.

2 people found this helpful

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Brilliant

As always. Brilliantly witten and narrated. Scott Adams always writes in a way that keeps me interested and engaged throughout. Will absolutely improve your persuasion skills as well.

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Patched together, fascinating story

Scott Adams' calling of the Trump election is a story worth understanding and it provides a useful backbone on which to connect a number of persuasion and marketing observations and principles.

But it sometimes has the feel of being after the event reasoning and marketing for Scott Adams brand. That said I enjoyed the story and it provides plenty of analogies.... but as Scott points out these can introduce an idea... but they don't fully explain it.

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really interesting

I was recommended this book & it didn't disappoint. I'll also be recommending. easy read, well written.

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  • R
  • 19-09-19

a new lense

I found listening to this at 1.45x Speed was just right.
brilliant thought provoker. will listen to again

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  • Eric
  • 13-03-18

Entertaining and Informative

If you could sum up Win Bigly in three words, what would they be?

Entertaining, Informative, Funny

Who was your favorite character and why?

Donald Trump for his persuasion skills during the election

Have you listened to any of Scott Adams’s other performances before? How does this one compare?

No

Was this a book you wanted to listen to all in one sitting?

No

Any additional comments?

I am always worried about the time investment when I buy a book. This book was worth every second. Scott is great writer and narrator and you will have a great time listening to this book.

10 people found this helpful

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  • Richard Kakareko
  • 23-03-18

A cerebral experience.

I enjoyed the many times my brain was near overloaded by the many interesting ideas and perspectives. Great story full of useful information.

8 people found this helpful

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  • I'm not giving my name to a machine
  • 05-11-17

Good content, available for free on his blog

This book is a collection of blog posts from Scott Adams. I'm disappointed there is not more original content. You can find most the content in this book on blog.dilbert.com

This book offers little for those who followed Scott Adams during the election season. I highly recommend his blog, Morning Coffee Periscope, and his other book "How to Fail at Almost Everything and Still Win Big". I recommend THIS book only to those who have not read or listened to his other content.

I don't recommend this book for anyone who is not a fan of Donald Trump.

18 people found this helpful

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  • dan
  • 23-03-18

Almost hated to keep going

I almost stopped after the first few chapters because I agree with a lot of his theories. Not all mind you because no one person has it all.

But obviously you have to wonder how can people be so against trump and so against Clinton and vice versa. It is such a basic thing that we are simply not evolved enough to use logic and we ignore facts. Logic was not needed to survive. Emotion and pro creation are required to survive. So basic lol

But it helps understand what I see all around me and now I have to figure out how to deal with millions of realities. Who can you even talk to that isn’t going to ignore the facts and open their mind. Not many

8 people found this helpful

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  • M. Russell
  • 31-10-17

NLP on steroids

Very well written and told in the droll but amusing way of the Dilbert character! If you hate Donald Trump you'll discover why he won. If you love him then you'll discover why he won. But much more importantly you'll discover that feelings come first and trump facts every time!

27 people found this helpful

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  • Simon
  • 14-12-17

Win Bigly

What a fun and enlightening audiobook, was so much fun to listen about Scott’s journey and shifts through the 2017 elections. This is a must listen because it debunks much of the deplorable actions and manipulative b s from the election. I’ve now become a Scott Adams fan and just bought a bunch of Dilbert books to continue exercising my laughing muscles. I also bought Robert Cialdini’s book after Scott’s very funny plug in Win Bigly, so good he plugs in two sections!!! Enjoy

5 people found this helpful

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  • Ryan R. Wixom
  • 13-02-18

I was not so persuaded

I really enjoyed a few sections of this book. The discussion about why being hyper focused on the facts doesn't help you win really resonated with me and explains a lot about disagreements I've had with my wife. The hypnotism parts were intriguing, too. Way too much of this book is a not very convincing defense of Scott's belief that Trump is a secret mastermind of persuasive skill. Maybe I hoped the parts would be funnier or more insightful, but they seemed repetitive and flat. If you you are a fan of Donald Trump, you will probably like this book much more than I did.

22 people found this helpful

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  • Trey Dawg.
  • 02-11-17

So happy for you Scott. 🙏🏻

Words can’t express how happy I am that you were able to narrate your own book. I will never forget how emotional you were on periscope once it was completed.

This book is brilliant.

@thepatriot143

4 people found this helpful

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  • Anonymous User
  • 27-02-18

Convinced

Scott Adams narrating his own book took it to the next level. Will listen again.

1 person found this helpful

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  • Bruno
  • 20-12-17

A book about persuasion, but I am not convinced...

This books really does present some interesting concepts of persuasion and how they may have affected the results of the 2016 USA presidential elections. But I cannot help but feel that the author suffers of great bias towards Trump, losing objectivity. Using two of the key concepts discussed by the book, I would say that this book is Scott Adams greatest exercise of confirmation bias and cognitive dissonance.

11 people found this helpful