What is ghosting? It’s when you get an inquiry or message, you reply and then... nothing. Maybe it happens after your first reply. Maybe you’ve gone back and forth a few times. Maybe they’ve already had a meeting, appointment or tour with you. Then the conversation stops with no explanation. That’s ghosting, and it’s frustrating.

But their silence doesn’t necessarily mean they’re not interested, they can’t afford you or they’ve booked someone else. Life gets in the way. Priorities change. Messages get missed. And sometimes, without realizing it, the way you’re communicating is making it harder for them to reply.

In this refreshed and expanded edition of Why Are They Ghosting Me?, Alan Berg will show you how to get more replies, get ghosted less, and make more sales from the inquiries you’re already getting.

You’ll learn why prospects stop replying, why so many businesses give up too soon, and what you can do differently. You’ll also learn how to:

Respond to inquiries in ways that encourage a reply

Avoid common mistakes that create dead ends

Follow up longer, without feeling like a pest

Use email, text, WhatsApp and other communication methods more effectively

Know what to say when someone asks, “How much do you charge?”

Decide how much pricing to put on your website

Use automation and AI without automating bad sales processes

Sell the results of choosing you, not just your products and services

You’ll also get actual wording you can adapt for your own replies and follow-ups, along with real examples from wedding and event businesses that are getting results from these strategies.

You can’t eliminate ghosting. You can get better at what happens before and after the silence. If you want more prospects to reply, more conversations to continue and more of those conversations to turn into sales, this book will show you how.