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Summary

Learn powerful online marketing strategies & tactics for your business

Have you found yourself frustrated by the complexities involved with marketing your business on the web? Have you felt overwhelmed, lost, or even upset, at times, thinking about the difficulties woven into the fabric of online marketing? Does the mere thought of engaging in this highly technical field seem daunting to you?

If you answered yes to any of the above questions, don't worry, because you're not alone. The majority of small business owners suffer from a general lack of understanding when it comes to marketing on the web.

Although we might be experts in conducting online searches to find the information we're seeking, we have a hard time positioning our businesses for visibility on the same search engines.

Why is that?

Online marketing is a field replete with information, some of it good, some of it outdated, and some of it downright bad. What's more, due to the uncanny evolution of the web, things have been changing at an astounding rate. What used to work just a few short years ago might no longer work today.

Understand how to build authority, boost visibility, and grow sales.

In Web 4.0 Marketing: The Black Book of Powerful Online Marketing Strategies & Tactics, not only will you develop an understanding for the principles that govern online marketing, learn to build your site's authority, and boost its visibility, but you'll also learn how to harness this information to grow your online sales.

We all know that, by mastering the skill of online marketing, we can take our businesses to the next level. In the first quarter of 2014, 198 million US consumers bought something online, which translates to roughly 78% of the 15-and-over population. And that number is only rising with each passing year.

Without a true understanding of this knowledge, we'll simply be caught in the wind.

©2015 R.L. Adams (P)2015 R.L. Adams

What listeners say about Web 4.0 Marketing: The Black Book of Powerful Online Marketing Strategies & Tactics

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  • Jennifer
  • 16-10-15

Not recommended for professionals

I was looking into some online marketing for my business as a marketing professional. Most of the information was not new to me and the biggest takeaway was to "add value".

3 people found this helpful

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  • Sandra Rolli
  • 05-11-20

Practical

I agree with the rest of the positive reviews here - this is a very practical "how-to" guide to Content Marketing, narrated in an easy to understand, full of good practices to implement, the author is new to me, but I'll be looking for more of his work.

1 person found this helpful

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  • james
  • 05-11-20

fantastic resource

I agree with the rest of the positive reviews here - this is a very practical "how-to" guide to Content Marketing, narrated in an easy to understand, full of good practices to implement, listen to the audiobook with a very real professional interest in implementing content marketing best practices. In a previous life as a consultant, the litmus test of our advice was what are the key practical actions that are going to change the way you work on Monday morning. To that end, this audiobook is a fantastic resource.

1 person found this helpful

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  • James Adison Jr.
  • 04-11-20

enjoyed this audio book

I really enjoyed this audio book, there's still questions I need to solve to get my online business going but this book gave me great ideas and some additional motivation so it ticked the boxes for me.

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  • Raiam
  • 11-09-15

Same old info...but very well written

Very good book.
I was a bit disappointed on the content though. I had already read some of RL Adams' books on content marketing and SEO and 90% of the info has been recycle from previous titles.

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  • James
  • 23-11-20

Great clarity

As a content creators, this book tops everything for me to drive my strategy. No confusion at all. Great clarity and great examples. There is no doubt in my mind that I will be referring to this book often and feverishly.

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  • Mike
  • 16-11-20

Wonderful information

This audiobook has wonderful information and a great plan to grow your business and your social media footprint. One of the best audiobook I have ever listened to since I joined audible. It shows you how to define your marketing niche and content strategy. And it walks you step by step through the process of developing content that informs, entertains and compels action.

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  • Jenny
  • 15-11-20

chock full of useful information

This audiobook literally opened my eyes on how to approach content marketing in the most effective way, This audio book is chock full of useful information and implementable strategies.

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  • Carolyn
  • 04-11-15

Easy to get into brain overload on this one

The content is very valuable and I plan to review it making checklists for the route to successful online marketing. Am thinking it will be beneficial to have a paper version, particularly for understanding the graphics. Verbal description of an illustration was cumbersome to understand. Did not particularly like the reading voice which was very correct and formal. Not presented conversationally at all and, at times, it seemed a bony accusatory finger was aimed in my direction. Will definitely give the principles presented more attention but probably in print.

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  • Cindy Rice
  • 08-09-15

Great voice actor and useful information

Would you recommend this audiobook to a friend? If so, why?

Yes I would, the world today has evolved into a digital and online world where knowing how to use the internet is vital. Most of us rely on the internet for work in some fashion or another.

What about Smokey Rivers’s performance did you like?

I like Smokey's voice, easy to listen to and interesting tones.

If you were to make a film of this book, what would the tag line be?

Online marketing made easy