The brain does not pay attention to boring things!

In our attention economy, it’s more important than ever to cut through the noise online. In Viral Voices—available exclusively in audio—Carmine Gallo, author of the bestseller Talk Like TED, provides tools to succeed in our digital world and tactics anyone can use to grab attention and keep it.

Gallo breaks down how effective communicators from Mr. Beast to Barack Obama inspire their audiences and craft stories that stick in the mind. Through exclusive interviews with business leaders, speech writers, and influencers such as Richard Branson, Guy Kawasaki, and Nancy Duarte as well as clips from historical speeches and the most engaging online videos and digital content, Gallo shows that ancient principles remain highly relevant for influencing people today, even across modern platforms. He also demonstrates how we can bring classic tools like the three-act structure and “beats” into the future as we navigate the implications of artificial intelligence. And, backed by psychology, listeners will learn how to overcome the fear of public speaking by understanding how the human brain works.

Viral Voices will give even the most timid of speakers the tools to transform their ideas into unforgettable moments, the skills to influence people, and the ability to craft and deliver content with confidence—online and offline.

The opinions expressed by Carmine Gallo in Viral Voices are his own. His audiobook is not endorsed, sponsored or authorized by TED Conferences, LLC, or its affiliates or TikTok or its affiliates.

An audio original from Macmillan Audio.