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  • Using Evangelism to Sell Products, Companies, and Ideas

  • By: Guy Kawasaki
  • Narrated by: Guy Kawasaki
  • Length: 51 mins
  • 3.2 out of 5 stars (6 ratings)
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Using Evangelism to Sell Products, Companies, and Ideas

By: Guy Kawasaki
Narrated by: Guy Kawasaki
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Summary

There's a recent trend in sales and marketing called "Evangelism." Marketing guru Guy Kawasaki explains the role of fervor, zeal, and cunning in persuading people, as well as the power of passion in evangelistic marketing and sales. He uses humor and examples from his experiences to illustrate techniques and approaches that will enhance your sales and marketing skills. Kawasaki addresses multiple topics including converting people to your ideas or products, doing the right thing and doing things right, and accomplishing major changes in organizations. Kawasaki, a Fellow at Apple Computer Inc., was one of the individuals responsible for the successful introduction of the original Macintosh computer. His extensive experience in the computer business informs this insightful program.

(P) and ©1992 Stanford Alumni Association
Marketing Sales & Selling
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    2 out of 5 stars
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Profile Image for Steve B

Bad audio but still worth a listen

Q&a gets randomly off topic at the end and sound isn't great, but still interesting for a short audio book. Main topic is not in depth as short and limited to first 30mins

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Profile Image for H. B. Warren

Barely audible, very short, hardly informative

This is not a book. It’s a lecture that seems to have been recorded on a phone wrapped in newspaper. The audio is terrible. It’s also cliche and frankly pretty pointless. Can’t recommend this.

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