UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.
You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
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The female narrator is condescending and just obnoxious. Understanding she is just reading certain chapters while he reads others, her overall tone just isn't informative nor coaching, but patronizing. There's a different voice that is not mocking nor belittling. Ironically, as the book preaches to know your audience, etc etc, they really missed the mark. Did I need unicorns and butterflies? No. But I also didn't need to listen to her 12 minute tirade making fun of small business owners most likely working as hard as they can to navigate the crazy new world of social media, e-commerce, and everything in between. I'm guessing people listening to this are hoping to gain something other than a deeper feeling of failure. Practice what you preach and show a touch of genuine interest in helping your readers/listeners.
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