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UX Design for Growth

How to Optimize Your Product for Customer Conversion
Narrated by: A'Melody Lee
Length: 1 hr and 18 mins
Categories: Business, Marketing
4 out of 5 stars (9 ratings)

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Summary

Contrary to what you often hear, high growth products are not overnight successes. Your competitors would love you to believe that the market is saturated; that you can't build a user base from scratch; that there's no reason to act. In short, that you can't win. Blockbuster products are often considered spontaneous, but it's the less visible designing and iterating that make it possible. These are long-term achievements.

As a user experience professional, you have the power to influence the future of companies’ trajectories and peoples' lives. This audiobook will teach you how to run day-to-day design operations in a way that convinces ever-increasing networks of people to take action on behalf of your cause. Through real-world case studies, we'll uncover dozens of simple and low-cost, design techniques deployed by companies of all sizes, from early-stage startups to mature scale-ups.

In order to amplify the value customers receive from a product or service, we'll focus on what UX designers can contribute in the collaboration between developers, product managers, and marketers. And in doing so, we'll identify the elements that drive user acquisition; specifically, embracing methods at the intersection of design thinking and growth hacking.

If design is your tool and growth is your goal, this is your guide.

Praise for UX Design for Growth:

"This book will get you promoted." (Luke Waterfield, head of digital communication for the mayor of London)

"Molly’s book is a must-read for design professionals who wish to up their game. Product professionals must go beyond design thinking to add experiment rigor and metrics to not only product design, but to the entire customer journey. Molly lays out simple and concrete steps how to do so." (Brant Cooper, The New York Times best-selling author of The Lean Entrepreneur)

"Molly's thought process around product has had a huge impact on how I think about development." (Rosemary King, director of training at Mind the Product)

©2018 Molly Norris (P)2018 Molly Norris

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Great balance between tactical and strategic approach to growth

UX Design for Growth is a book full of tactics on how to craft user experiences with growth in mind. One thing that I liked about this book is the concept of getting rid of what doesn’t help you achieve your growth targets. Many times we focused only on what to build next with very little consideration on what features to sunset. I also enjoyed how the book introduces a strategic approach to growth by simplifying the value proposition. The case studies are from a diverse number of sectors which makes the book relevant to a wider audience. If you are keen to explore approaches to growth in your organisation, I highly recommend this book, as it delivers a great amount of insights in a concise and straightforward manner.

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  • SCM
  • 15-08-19

A gold mine - going to listen again and again!

This book is a treasure trove of clearly and expertly articulated tips and hacks that are useful not only for UX people but product and marketing people as well. I find the compact length to be a feature, not a bug. In true UX style, it is exactly what the "user" (aka reader / listener) needs laid out in a clear concise manner. I intend to repeatedly listen to cement the concepts in my mind and integrate many of the principles from the case studies into my professional life.

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  • SL
  • 09-07-19

Easy to follow

Love it! Very easy to consume. it also has diverse range of examples making the concept of growth design easy to understand.

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  • Chris
  • 08-07-19

Great intro on growth design

As someone who's learning growth design, I really liked the way this book provided a broad overview with some solid frameworks / guides for getting started. Probably the most helpful thing that I've seen some other reading materials miss out on is actual examples with narratives and resulting data. It's hard to know if this book is missing anything important, but as a newcomer it did feel like a good starting point.

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  • Anonymous User
  • 14-06-19

Excellent overview of how to design for growth

Molly does a great job simplifying how user experience, personalization, and experimenting with data plays a big part in growth design. I learned quite a bit from this audiobook. Now I'm excited to dive in deeper to other areas of growth.

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  • Jon S.
  • 09-05-19

Great Audio Book

very informative but just short but provides good information to go back and listen again.

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    5 out of 5 stars
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  • Morgan Dusatko
  • 04-01-20

Where Product and UX in intercect

This is a great little book with a lot of ideas of how to use UX and product management strategies specifically for growth. While not strictly a book about UX, it does speak to where the two disciplines come together, and I think we'll be useful for anyone working on a software team.

I love that it's short and succinct and full of actionable insights. Totally worth the money and time.

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  • tana
  • 16-09-19

Empowering the potential for Design & Growth

Molly does a great job breaking down the seemingly complex concepts for Growth for businesses and designers solving Growth problems. Given her experience designing in international markets, she has captured use cases from the lesser-known, yet impactful stories on Growth.

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  • Rosé
  • 13-12-18

Too expensive for the length of the audio

My only complain is that.
I forgot to check the length and was expecting a longer audiobook.
:/

3 people found this helpful