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UX Design for Growth

How to Optimize Your Product for Customer Conversion
Narrated by: A'Melody Lee
Length: 1 hr and 18 mins
4 out of 5 stars (3 ratings)
Regular price: £6.39
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Summary

Contrary to what you often hear, high growth products are not overnight successes. Your competitors would love you to believe that the market is saturated; that you can't build a user base from scratch; that there's no reason to act. In short, that you can't win. Blockbuster products are often considered spontaneous, but it's the less visible designing and iterating that make it possible. These are long-term achievements.

As a user experience professional, you have the power to influence the future of companies’ trajectories and peoples' lives. This audiobook will teach you how to run day-to-day design operations in a way that convinces ever-increasing networks of people to take action on behalf of your cause. Through real-world case studies, we'll uncover dozens of simple and low-cost, design techniques deployed by companies of all sizes, from early-stage startups to mature scale-ups.

In order to amplify the value customers receive from a product or service, we'll focus on what UX designers can contribute in the collaboration between developers, product managers, and marketers. And in doing so, we'll identify the elements that drive user acquisition; specifically, embracing methods at the intersection of design thinking and growth hacking.

If design is your tool and growth is your goal, this is your guide.

Praise for UX Design for Growth:

"This book will get you promoted." (Luke Waterfield, head of digital communication for the mayor of London)

"Molly’s book is a must-read for design professionals who wish to up their game. Product professionals must go beyond design thinking to add experiment rigor and metrics to not only product design, but to the entire customer journey. Molly lays out simple and concrete steps how to do so." (Brant Cooper, The New York Times best-selling author of The Lean Entrepreneur)

"Molly's thought process around product has had a huge impact on how I think about development." (Rosemary King, director of training at Mind the Product)

©2018 Molly Norris (P)2018 Molly Norris

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  • Rosé
  • 13-12-18

Too expensive for the length of the audio

My only complain is that.
I forgot to check the length and was expecting a longer audiobook.
:/