How can someone get the best seats to the Super Bowl, the Olympics, the Kentucky Derby, and all the greatest concerts and sporting events in the world? By owning TicketCity, one of America’s fastest-growing ticket brokers.

In this motivational and inspirational book, you will learn how author Randy Cohen started a business with just $1,200 and a few University of Texas basketball tickets and built it into a ticket-selling empire that today serves 250,000 clients in 17 countries. Along the way, Cohen introduces you to his woo-woo philosophy to life and business and takes you behind the scenes at the Masters, the World Cup, the Final Four, and other phenomenal events.

The woo-woo philosophy has enabled Cohen to take life by the horns, find the good in any situation, and experience astonishing adventures. Through his incredible stories and heartfelt advice, Cohen shows you how to live big and play big, while finding the joy in the day-to-day confusion of life. Cohen’s enthusiasm and passion for life is contagious. And if you don’t immediately know how to join the author in living your dreams, just follow Randy’s Rules of Reason and your passions will blossom. Energizing, inspiring, and always entertaining, this book will make you cheer for the world’s greatest event - your own wonderful life.

Randy Cohen started his business with a few basketball tickets and $1,200. Today, as the founder and chief energizing officer of TicketCity, he is one of the most successful entrepreneurs in the secondary ticket market and has attended major sports and entertainment events around the world. Cohen graduated from the business school at the University of Texas, Austin, and also from the Birthing of Giants program at MIT. He is a member of the Entrepreneurs Organization and is active within the Austin community. Randy is the proud father of a young girl and twin boys.