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  • This Is Marketing

  • You Can’t Be Seen Until You Learn to See
  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 7 hrs and 2 mins
  • 4.5 out of 5 stars (1,254 ratings)
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This Is Marketing cover art

This Is Marketing

By: Seth Godin
Narrated by: Seth Godin
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Summary

Brought to you by Penguin.

Narrated by Seth Godin.

Number one Wall Street Journal best seller & Instant New York Times best seller.

A game-changing approach to marketing, sales and advertising. 

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. 

No matter what your product or service, this audiobook will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

  • How to build trust and permission with your target market.
  • The art of positioning--deciding not only who it's for, but who it's not for.
  • Why the best way to achieve your goals is to help others become who they want to be.
  • Why the old approaches to advertising and branding no longer work. 
  • The surprising role of tension in any decision to buy (or not).
  • How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This audiobook shows you the way.

©2018 Seth Godin (P)2018 Penguin Audio

Critic reviews

"This Is Marketing is a very accessible way into Godin's thinking...Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." (The Financial Times

What listeners say about This Is Marketing

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Generous as always

I’m a fan of Seth’s work already, so this is a nice culmination of everything he’s done before.

The main emphasis I feel, is in its underlying spirit of generosity. Specifically, he encourages that characteristic from start to finish. This alone makes it different to other marketing books, including the many I expect Seth has read himself in coming up with his own take on it.

It’s rare that I ever get an audiobook on the day it comes out, but this time, I did. Perhaps this highlights Seth’s career path: be generous, and you’ll likely get some back in a truly natural way.

Thanks Seth. You made a ruckus.

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14 people found this helpful

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A tough listen

Yawn. I hope the book is an easier read than it is to listen. His voice sends me to sleep

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9 people found this helpful

  • Overall
    5 out of 5 stars
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    4 out of 5 stars

collection of many ideas familiar to Seth fans

collection of many ideas familiar to Seth fans with a few new ones (at least to me) added in. a good place to start if you haven't read any of his stuff and still a good place for the rest of us

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7 people found this helpful

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    2 out of 5 stars
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I was disappointed.

I believe Seth Godin is a great author and marketing expert, but good narrator he is not. All the time I was struggling to keep my attention on the monotonous and boring narrative, but ever so often my mind was just drifting away. Maybe l will try with hard copy.

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6 people found this helpful

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    4 out of 5 stars
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    3 out of 5 stars
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Great insights but...

Hoped it would have had a more engaging speaker. Gems spreaded throughout the audible but this had to be one of the hardest audible I've listened to due to the monotone voice of the speaker.

if you can make it past that it's a good book

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5 people found this helpful

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    3 out of 5 stars
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Got a few hours in and had to stop.

I loved Seth's other books but this was let down... it's difficult to grasp the underlying points with the strange structuring of his sentences.

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4 people found this helpful

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    1 out of 5 stars
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Painful to listen to

I cannot believe I made it to 20 minutes into this audiobook. The author would have done better to get a profession to voice it. His style of presenting is so incredibly difficult to follow because he pauses after every second word. I’m sure the content is amazing but I cannot digest a thing as a result.

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4 people found this helpful

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    1 out of 5 stars
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I like Seth but nothing new here

This book was a real let down, I like Seth's books normally but after listening to this for 7 hours I was left scratching my head - learned nothing new. I'm sure if you are new to marketing or have not listened to Seth before this would be a worthwhile listen.

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4 people found this helpful

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    5 out of 5 stars
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    5 out of 5 stars

I am quite hesitant in giving 5/5 reviews...

...but putting my bias towards Seth (all his works align with my values) I'd like to give you a short and concise decision making help with "should I listen to it or not?".
I was skeptic a little due to the fact that I know what Godin's preaching is and wasn't expecting much novelty, but man I got pleasant surprise! It's one short and packed production, even more valuable than other books of Seth.You can easily listen to it on x1.25 or x1.5 without distorting voice too much, which is another benefit (great voice delivery that works for multiple listeners). Quite a fresh content which sits on shoulders of giants (known knowns) but somehow feels like "eureka".
Pleasant from very start to very end and it was probably the first of Seth's audiobooks that I finished so fast and was really sad it ended so quick. Very much valid insights, up to date and still ahead of time on many levels!

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3 people found this helpful

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Insightfull and remarkable! Highly recommend!

Plenty of interesting stories scattered around the book kept me interested and engaged. I took dozens of notes while listening that really make you stop and think. I was introduced to Seth's work through various Youtube videos and his blog- If you like that- you will love this book.

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2 people found this helpful