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They Ask You Answer
- A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
- Narrated by: Paul Boehmer
- Length: 6 hrs and 20 mins
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Summary
A revolutionary marketing strategy proven to drive sales and growth.
They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about key word-stuffing and link-building; in fact, using those tactics today gets your webpage shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.
Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the US, turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions.
This audiobook shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door.
- Boost your company's web presence with methods that work
- Build a level of trust that generates customer evangelism
- Leverage your in-house resources to produce winning content
- Utilize tactics that work, regardless of industry or sector
When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling", and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.
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- Darren McKenna
- 11-02-18
Probably the best book I've read on marketing!
For anyone looking for a great introduction to content marketing and understanding the customer read this!
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- Mary Blackhurst Hill
- 07-09-22
potential clients want to know!
excellent advice for any small business. Highly recommended. My own marketing strategy is now based on this. Early days, but I'm hopeful. This strategy does not promise an instant fix but a snowball effect over time. One of the best marketing books I have read (listened to).
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- Aniko Raczkevy Eotvos
- 20-12-21
Thought provoking, inspiring.
I got many ideas listening to this book, though I never worked in sales or marketing.
The strategy described makes a lot of sense to me, it is thoroughly explained and supported by well based evidence.
I think it can be life changing for individuals and companies. I would say it's a must read for entrepreneurs, marketing and sales professionals.
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- Malakai
- 14-01-21
Great book, annoying audio
The content and advice is brilliant. The issue was with the audio, the beginning of many words were cut off. Seems like a delay in the audio recording kicking in when the narrator started to speak.
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- Julian Macintyre
- 30-03-20
A Revolutionary Marketing System
Will teach you a proven strategy, to use content marketing. To transform any business. AMAZING
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- Vicki
- 03-02-20
Inspiring Listening
Lots of useful information that has changed the way I look at things. Looking forward to implementing these ideas in my business.
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- Daniel
- 01-01-20
Best business book ever read
Incredibly simple yet powerful strategy.
Marcus is the embodiment of content marketing. highly recommended to all
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- Nonia Beasnus
- 02-10-19
Absolutey amazing
One of the best audio books I've ever purchased! It quite literally changed my life. An absolute must-listen for all marketers and business owners.
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- Tom
- 23-08-19
Superb marketing book. Very worthwhile read or listen
What a great book. If only more people took this advice the world would be a better place. I will certainly be implementing these ideas into my business and my life
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- DTP_worcester
- 13-06-19
Interesting, ballsy advice
A book with a strong message that makes sense though may be hard to follow through on. The delivery is a bit annoying atb times particularly the sheer number of times the book title is repeated throughout the narrative with a little pause before each repetition
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