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Summary

There's a Customer Born Every Minute reveals the lost wisdom of famous entrepreneur and showman, P. T. Barnum. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the 10 key business practices that Barnum developed and lived by.

But this is much more than a retelling of old business wisdom. Barnum's business principles were straightforward, effective, and timeless; now, Vitale shows you how to apply and adapt those key principles to your own business. Whether you run an established company or plan to start your own entrepreneurial venture, these principles will help you achieve your goals. What worked yesterday still works today, even in the current fast-paced and highly competitive environment.

Far more entertaining that the typical business book, There's a Customer Born Every Minute is both a practical resource packed with true business wisdom and a fascinating look at one of the greatest characters - and one of the greatest business minds - in American history.

©2006 Hypnotic Marketing, Inc. (P)2018 Gildan Media

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Profile Image for Mark Bowser
  • Mark Bowser
  • 10-12-18

Powerful Concepts

If you are in business...get this book! Enough said!

Mark Bowser
Author of “Sales Success” with Zig Ziglar

2 people found this helpful

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  • Danny
  • 07-05-19

I really did like this book! I think you would li

I really did like this book! I think you would like it also. I did learn a lot!

1 person found this helpful

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    5 out of 5 stars
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  • Amazon Customer
  • 22-03-20

Best book ever!

This was one of the few Audible books that I listened all the way through. I plan on listening to it many times. It has cramed with jewels. This has wisdom for anyone.

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  • J.J. Justice
  • 18-01-20

smh

Hard to get past the ridiculous self promotion. What's next, Joe V ... compare yourself to Jesus?

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  • Bengemima
  • 23-10-19

great book,

it's an easy listen, helpful to my business. I could have done without the "putting on Barnum's head" chapter, but great book.