Listen free for 30 days
Listen with offer
-
The White Bros.
- From Steamers to Trucks
- Narrated by: Baron Ron Herron
- Length: 13 mins
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Unfollow podcast failed
£0.00 for first 30 days
LIMITED-TIME OFFER
99p for the first 3 months
Offer ends May 1st, 2024 11:59PM GMT.
Terms and conditions apply.
£7.99/month after 3 months. Renews automatically.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
Buy Now for £1.59
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Summary
Here's a biographical profile of the White brothers who built steamers and trucks and developed a reputation for unique marketing concepts. "The Fight of the Century" took place in 1910, pitting Jack Johnson, the first African American heavyweight boxing champion against Jim Jefferies who was white. The fight was shrouded with racial tension and gave rise to the term "Great White Hope," referring to the need to find a white man capable of defeating the black champion. Jeffries, the unbeaten but retired former champion stepped forward. Walter, Windsor and Rollin White, owners of the White Company of Cleveland, the world's largest producer of steam cars and a recent convert to gasoline-powered automobiles, saw a great marketing opportunity with a play on their name. They offered a gasoline powered White automobile to Johnson and another White car to Jeffries, to use as pacing cars for their morning workouts. Jeffries lost the fight. Johnson became a wealthy celebrity-athlete, and the White Company of Cleveland went on to become one of the nation's four largest truck manufacturers.
©2008 Daniel Alef (P)2008 Daniel Alef