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Summary

Most men today are sent off into society with a broken belief system, which they use to make choices that get them terrible results with life and women.

Men have been conditioned to be the quintessential "nice guy". They're trained to be overly humble, kind to a fault, and that just "being themselves" is enough to attract and keep the woman of their dreams. Men are told to believe that conventional masculinity is toxic and to put women ahead of their own interests, passions, and purpose.

This has led to an entire generation of men forming very unhealthy attachments to women that they, unfortunately, often make their sole focus of their lives.

The playbook to women and life has changed, but most men missed the memo.

Do you want to succeed and level up in every area of your life?

If so, then this book explains:

  • The importance of maximizing your looks, money, social status, and game.
  • Why it's essential to get genuine burning desire from a woman who wants to date you.
  • The top 20 red flags that you must vet women for a long term relationship.
  • How to become one of the top 20% of men that women swipe right for on online dating.
  • Why smart men avoid marriage. And much more.

This book exposes the comforting lies you've been told throughout your life for what they really are, enabling you to become a truly authentic alpha who chases excellence and leads a successful passion-filled life.

©2020 Richard Cooper (P)2020 Richard Cooper

What listeners say about The Unplugged Alpha

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Things I wish my Dad told me before I got married.

Going for third listen just to process all these wisdom nuggets. Best investment for any man looking to fund himself in this gynocentric society.Chase Excellence and not women.

1 person found this helpful

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    5 out of 5 stars
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Great Book!

Richard and Rollo are both personally responsible for me getting my life in order. Great book, great that he narrates it himself, rather than a boring Monotone, robotic sounding character. Highly recommend!

1 person found this helpful

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Inspiring

Life changing inspiring opens your mind to the cold hard truths of love life and dating.

1 person found this helpful

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Great book

Fantastic book packed with information, i didn't want it to end. Brilliant narration , Podcast-like

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The Bible for every man

This is the one and only book a loving parent should give to their sons. He will, women will and indeed the world will thank you. Go buy it NOW!

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It's something that will wake you up.

It will turn upside down what you have been believing until now through media and internet in general, it's like a cold shower that will sober you up. Thank you Rich for this piece of art.

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RolloTomassi's Prodigy.

This book is very clearly laid out and comprehensive to understand. Richard discovered The Rational Make and has simplified it for us with his own spin on it. A necessity to listen and understand. Recommended before trying to read The Rational Male. Thanks Richard. A solid book and framework.

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good work!

a really good book by Rich Cooper in which he gives you a basic knowledge about intersexual dynamics between man and woman, which every man should be aware of.

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Valuable information for men

Great book for anyone chasing excellence and understanding the dynamics of relationships.

Content backed by YouTube videos on each subject. excellent work a Props to Richard.

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Must read for men especially young men

I’ve read this and I’m gonna read it several more times well done Richard Cooper

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  • 80'sguy
  • 12-03-21

MANdatory MANual for men.

See what I did there?

I've already read it twice; but finally getting to hear Rich speak his own words is fantastic and it reminds me stay focused, maintain frame, and continuously internalize the education of these truths.

Thank you, Rich, for all you've done for me and men everywhere!

Constructive feedback : There's a bit of a reverb/echo. The 5 stars is absolutely for the content!

4 people found this helpful

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  • Carl Chegg
  • 09-04-21

Mediocre at best..

I was disappointed. The Unplugged Alpha is a regurgitation of excerpts from Rich Coopers (entrepreneurs in cars) YouTube channel with very little in terms of new actionable material. I lost count of how many times I heard the Amazonian story.. Save your money as there’s more value in watching his free YouTube videos. Hopefully there’s more useful content is his paid community because this book ain’t it.

2 people found this helpful

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  • Truth Seeker
  • 07-04-21

Great content, unprofessional recording

The material is solid, spot on and I agree with everything. I also purchased a Kindle version as well as the audiobook to support the author. Five stars for the content and I highly recommend it. My gripe is with the recording itself. Richard is a self proposed successful entrepreneur and yet he can’t get a professional recording done? The entire recording was done with a noise gate to compensate for an unprofessional recording space (probably in his bedroom) on either a DBX 286 or plug-ins and it is very annoying. This recording was done in an untreated room, in an unprofessional environment. When he talks you can hear the background noise, when he stops it’s dead silent. This contrast throughout the entire recording gets annoying quickly. It’s unnatural and not smooth. For a self proclaimed successful person I would expect him to do much better. Either hire a professional narrator, get some acoustic treatment done in your recording space, or spend some money and rent a proper recording studio. I could understand if this was a 15 or 20 minute podcast but this is your book, people spend money on this product. Polish it! They deserve better. You have the means, this book has great ratings and you have a good following. The readers deserve it. It just lacks of integrity. Not ideal. With that said, I still recommend the book. As mentioned, it has great information which every man should be aware about and I hope the author eventually puts out more content but please don’t skimp out in your product next time. Spend the money and get a professional recording done.

2 people found this helpful

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  • jesus
  • 12-03-21

Perfect for introducing the red pill

I am on a road trip with a friend and decided to play this on the way. My friend was intrigued the whole time often saying "that's so true" and "dang this guy is fire". A great buy in my opinion.

2 people found this helpful

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  • Amazon Customer
  • 30-03-21

HOT DUDE LIFE APPROVED

If you want to get a good book that will give you a healthy dose of reality as a man, look no further.

Richard offers cold hard truths backed up by scientific studies and government imposed laws.

As a man from the Western world, this book is a MUST HAVE. It’s simple, relatable, digestible, and a good quick listen on 1.5x speed. It will only take 4 hours. That being said if you have any doubts if this is worth your money as a man, doubt no more. This book will change your life.

1 person found this helpful

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  • Christian Burchett
  • 13-03-21

great listen

when I look at books like these I always think, "oh, here we go again with another guru that wants to show me how to get laid", but this isn't really the case here. This book instead, provides a perspective that rationalizes certain dating behaviors within modern westernized societies and encourages the reader to think realistically on their approach to the landscape of these societies. The book encourages self growth and development and provides an inspirational ideology to live by.

1 person found this helpful

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  • Anonymous User
  • 04-05-21

Masculine Literature For Liberation

Richard Cooper offers an incredibly rich gift for the minds and hearts of men in the form of this book.

Many men will not be able to stomach some of the concepts presented due to the faulty programming they have subscribed to BUT after listening; a man’s heart and soul begins to resonate because much of what is discussed is the TRUTH!

I highly recommend this book to any man looking to grow and make the most of his life and to any woman looking to understand the mindset of high value men in hopes that they may be able to secure one.

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  • kster
  • 02-05-21

Necessary information for every man in the world

I got my first relationship red pill about 4 years ago. I came across Richard’s work soon after. This book and others in the community have helped me through my divorce and helped even handle the shame of letting your life spin out of control. As a middle aged “Brotha from another mother” I have learned that it is never too late to reclaim your balls.

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  • Fynn Jackson
  • 01-05-21

A regurgitation of the basics

If you've watched Rollo or Richard on YouTube there is not much new here. As for the recording. I listened to it pretty much in one sitting and it kept thinking the ap was gliching when certain parts of the book where repeated.
The audio needs some editing dude, what happened to chasing exelance in the quality of this. You should get someone to finalize it, feels like a pre release draft at best.
Unless you're new to the redpill I wouldn't waste your money on this.

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  • David
  • 01-05-21

The woman you marry is not the same woman you divorce.

No truer words have been said. Rich, I enjoy your channel and your work. I’m pulling off the bandaids (one by one) from the thousand concessions. Looking at a 2022 Indian motorcycle this week.