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The Tipping Point

How Little Things Can Make a Big Difference

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'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

'Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better' George Stephanopoulos©2000 Malcolm Gladwell Advertising Business Ethics Marketing Marketing & Sales Social Sciences Workplace & Organisational Behavior
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Eleştirmen yorumları

A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him
Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power
Genuinely fascinating and frequently startling . . . The kind of book from which you'll be regaling your friends with intriguing snippets for weeks to come
A wonderfully offbeat study of that little-understood phenomenon, the social epidemic
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En alakalı
Although now dated in parts, nonetheless fascinating insights into how little things matter in terms of creating change.

A stimulating read

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.
I very much enjoyed this book, an easy listen and yet plenty to take in and absorb... It came recommend to me a long time ago and I wish I'd listened to it sooner. It was full of great information to demonstrate the points made, I'll be letting it mull over in the background and also take action on a couple of things too.

Insightful Information

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.
Very interesting subject, well written and great narration but the author. Really worth listening to.

Fantastic

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.
This book changed how I understand the world, a brilliant listen. Thoroughly enjoyable and highly recommended.

Amazing book

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Marketing, sales or simply for life, this book is a good guide in the art of persuasion.

Good read with life lessons

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