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The Storytelling Edge

How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
Narrated by: Chris Sorensen
Length: 4 hrs and 15 mins
2.5 out of 5 stars (2 ratings)

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Summary

Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care - in work and in life.

©2018 Contently, Inc. (P)2018 Gildan Media

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Profile Image for rasheedah h
  • rasheedah h
  • 31-03-19

A worthwhile breakdown of content strategy

I have had ideas floating around about how I want to grow my business using stories and content. I have been looking for valuable resources to help me understand how to evaluate and layout an effective growth strategy. This is one of those resources I will be adding to my collection. It is a clean and clearly explained methodology that has very few plugs for their own company.

1 person found this helpful

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Profile Image for Snow Peaks
  • Snow Peaks
  • 20-11-18

Difficult to listen to.

Some useful resources and tools, yet a bit difficult to listen to. I can now relate to stories I hear and understand the strategies put forth.