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Summary

10 years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-out pair of sneakers and a dream: to make it big in the city that never sleeps.

Despite having no experience in real estate and no contacts, Fredrik transformed himself into the best seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city and charming TV audiences as one of the stars of Million Dollar Listing New York.

In The Sell, Fredrik shares his secrets so that anyone can find success doing what they love. According to Fredrik, even if you don't consider yourself a salesperson, you've been in sales your whole life because every day you are selling your most important asset: yourself.

Whenever you influence or persuade someone to give you something in exchange for what you've got - whether it's a luxury home, a great idea at work, or your profile on Match.com - you are selling.

And if you know how to sell right, you can live your dream. Blending personal stories and the expertise he's gained from his meteoric rise, The Sell is the modern guide to becoming successful. Featuring everything from the importance of intangible factors like personality and charm, to tips and tricks for preparing, persuading and negotiating, The Sell is a vital go-to audiobook for anyone who wants to have an impact in his or her personal and professional life.

No matter what your background is - sales rep, CEO or kitchen-table entrepreneur - this audiobook will help you sell yourself or your brand, and lead a richer, more fulfilling life.

©2015 Fredrik Eklund (P)2015 Hachette Audio UK

What listeners say about The Sell

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this book really grap my attention

I wish this book never Finnish it has been writing and told with such a passion that I can say this may be the best book I heard

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A must hear

This book is a must try especially if your getting into selling and marketing, but also just to motivate yourself

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fab book

great book loved it v inspirational and funny. will listen to it again on audible.

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You will learn nothing

Self bragging book for shallow people. If you are a millenial, you love social media and green tea frappuchino then this book is for you. Please note this book is about selling yourself but not about selling.

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Fantastic book (Weee - high kick)

Fantastic book, brilliantly narrated. Full of great content and tips which are practical. Thank you for sharing Fredrik.