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The Road to AUM: Driving Assets Under Management Through Effective Marketing and Sales

Narrated by: Sandra Powers Murphy
Length: 10 hrs
Regular price: £22.89
£7.99/month after 30 days. Cancel anytime


Got performance? Seeking assets to manage? Frustrated by the youthful research professionals across the table who “just don’t get it” while seeming to control billions?  

Managers are often challenged by the process of asset gathering. Why doesn’t the market recognize the firm’s value? Where is the AUM? Here is a big idea - let’s ask these institutions why most managers do not have their assets and never will. This audiobook conveys the responses of institutional investors worldwide to these questions and more so that managers can hear their feedback directly and utilize it to create a game plan designed around what matters most to asset allocators.  

Managers are a passionate lot. They work hard building firms, track records, and teams. Their strategies are different. They are out in the market, spending precious time and money in the pursuit of institutional assets to manage. Their numbers are better than exponentially larger, well branded, and longer tenured investment management competitors. Managers anticipate this performance will make all the difference in asset gathering. However, the assets consistently go to the biggest players in the industry, largely agnostic to asset class, vehicle type, and market cycle. Occasional entrants make a big splash, while the industry remains a pyramid. Few firms make it to their desired capacity. What makes the difference in institutional investment management marketing and sales?  

The Road to AUM provides investment managers and business owners, as well as marketing and sales professionals with a roadmap to institutional asset growth based on observations and comments directly from the institutions themselves. Whether a firm is launching, emerging, stuck in neutral, or moving in a new direction, an aerial view of the road ahead is paramount. This book will tell managers what the market will not.

©2018 Sandra Powers Murphy (P)2018 Sandra Powers Murphy

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*Offer available from 22nd May 2019 10:00 GMT until 28th May 2019 at 11:59PM GMT. This offer is not available to existing Audible members. Offer applies only to an Audible monthly membership sold by ( For the first 4 months of your Audible membership, you will be charged the discounted price of £3.99/month. After the first 4 months, your Audible membership will continue at the then current full price (currently £7.99/month.) until cancelled. Cancel anytime by visiting the Account Details page. Offer limited to one per customer and account, may not be combined with other offers, is non-transferable and may not be resold. Audible reserves the right to modify or cancel the offer at any time. If you violate any of these terms, the offer will be invalid.