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Summary

One of Michiko Kakutani's (New York Times) top 10 books of 2016.

A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog. David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than 10 times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas.

Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life-and the robust future of the real world outside it.

©2016 David Sax (P)2016 Hachette Audio

What listeners say about The Revenge of Analog

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  • R. C. Kahrl
  • 03-01-17

Needed palliative

Any additional comments?

This book says things that I had suspected but never articulated. The best things that I like, mechanical watches, LP records (even CD's), film cameras (I never threw mine away), stick shifts, and writing notes in lectures, are now explained by one who has actually thought about, studied and researched, so that now I do not feel countercultural, but rather an archetype of all humanity who can enjoy the analog world and its attractions without fear of being anachronisms.

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  • Amazon Customer
  • 31-01-17

Excellent Listen for Digital Devices.

Interesting story. Well researched and thought provoking. The best thing is that it is read by the author and the author has a great reading voice. I could listen to this guy read a phone book and I would be enthralled. That would be an analog example, a phone book.

3 people found this helpful

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  • Gines Pasamonte
  • 10-09-19

Insightful and Fun

This book articulates everything you've been thinking for the past 25 years -- give us back the real because we are tired of the fake. David Sax reads his own book with conviction here and his premise is compelling. Give this a listen.

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  • Dan
  • 30-09-18

A good story suffered from poor production

I enjoyed this book’s content, especially its case studies. However the audiobook suffers greatly from many poorly produced edits that don’t match the main recording sonically or in level, and sometimes are edited sloppily so words are repeated before and after edits. This is very distracting and disappointing. Additionally the entire audiobook is mastered to a very low level, requiring the headphones, speaker, or car you’re listening on to be turned nearly or all the way up.

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  • Harold S. Geller
  • 15-02-17

An excellent and thoughtful creation

Though I confess I just completed "The Revenge of Analog" as an audio book, I truly believe that consuming it has made me more mindful of the balance between digital technologies and analog pursuits. As someone who has been influenced by the Reboot organization, and a participant in the unplugging culture, I highly recommend this book. I must admit that as a senior executive in a technology company, I've raised more than a few eyebrows when I tell people what audiobook I am listening to. I'm buying the book, and plan to prominently display it on my desk.

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  • Heather Leson
  • 21-12-16

fantastic

I've worked in tech my whole career. The chapters on ed tech and mediation will help me inform my colleagues. Overall, it provided conversation fodder and personal reflection. Thanks!

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  • Amazon Customer
  • 21-02-21

a must read.

I liked very much listening to this book.
Had time to reflect on a lot of things about business, personal lifestyle, raising kids.

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  • Akrum
  • 10-07-19

Good, could have been better.

I've enjoyed the first two chapters, after that the book took a little bit of a boring narrative of story gathering of companies and people. The writer pulled it back together in the last chapter specially when talking about the set back of several digital projects in education technology.
The Audio was the worst thing in this audio book experience, I had to shove the puds deep into my ears to be able to hear the narrator once I was using the bus or in public places. In several places the editing and changes were very obvious and very annoying.

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  • Matt
  • 18-04-19

Downright satisfying!

Wait. Yes I’m an idiot. But just reviewing credits at end of audible book and realized that author and narrator are one in same. Making the whole experience even more of a resounding pleasure. Thank you!

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  • Jorge
  • 16-05-18

Beautiful and insightful

Thank you Dàvid Sax. I have bought a white board, a moleskin and I will put my phone down more often.