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The Psychology of Selling
- The Art of Closing Sales
- Narrated by: Brian Tracy
- Length: 5 hrs and 19 mins
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The Psychology of Selling
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Summary
With Brian Tracy’s The Psychology of Selling you will learn how to program yourself for success.
How would you like to triple your income in just 12 months?
That’s the incredible promise legendary sales mastermind Brian Tracy makes in this “graduate level” sales training program The Psychology of Selling - one of the best, most comprehensive programs of its kind ever produced.
“Selling is an inner game,” Brian states, “and the difference between top performers and average ones is not as great as you might think. Top performers just do certain things a little bit better each day.” In these 12 sessions you’ll learn the field-tested techniques that will give you that critical edge, so you can blow the roof off your closing rate and your commissions. In this landmark program, you’ll discover:
- Why the top 20 percent of salespeople earn 16 times the average of the rest.
- The 10 characteristics of superior salespeople.
- The psychology of buying.
- How to break a prospect’s preoccupation.
- Why goal setting is a key to sales success.
- Six ways to increase effectiveness.
- How to deal with a prospect’s nine most common objections.
- The Law of Six and how it can help you.
- And so much more!
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
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What listeners say about The Psychology of Selling
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Overall5 out of 5 stars
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- Ali L-Scott
- 20-04-19
Read this book
One of the best books I’ve ever read by a country mile. Even if you’re not in selling you should read this but if you are it’s the best book in the market bar none
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Overall5 out of 5 stars
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- buyer
- 07-05-20
Good
Some things inside that I didn't know, so it's good! Listen to it! I recommend it
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- Luke
- 25-04-18
Great insight
A very concise and inspirational look into how the successful sales persons mind works, I thoroughly enjoyed it.
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- Ian Rickard
- 16-09-17
Engaging and informative
Struggling to find sales audios that are realistic and not that of 80's double glazing sales (I was one of them), I found this audio to be fabulous. Loads of interesting points to learn and use. I will be listening again and again as I'm sure my remuneration will increase as a direct result of implementing these points.
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- Anonymous User
- 09-01-19
Fantastic
Dated material, but still relevant.
Have already heard myself using his words with customers.
Inspired by the message of reading and listening to more books on selling.
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1 person found this helpful
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Overall4 out of 5 stars
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- Hemal
- 21-03-19
Gets better as you listen to it
Many good close techniques but I would have loved more detailed examples and presentation techniques
None the less a good read if you are in sales line
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- soozoo
- 02-08-18
Never intend to go into sales? Me neither but
This book is absolutely fascinating and worth your time, because the techniques apply to persuasion in general. Just within the first 5 minutes (available in the preview above), I was laughing out loud!
It's absolutely packed with closing examples, stories, techniques, and how to read where Mr. Prospect sits on his decision. Allow me to share with you my favourite close, named the "instant reverse close" - using their reason for NOT wanting as a reason to want.
"I'd like to attend your seminar but I can't afford it."
"Well that's exactly why you should attend, sir"
"....What?"
"Well how long have you been working, sir?"
"How do you mean?"
"How long has it been since you left high-school?"
"About 10 years"
"You're telling me you've been out of school for 10 years, and you still can't afford a $395 seminar? That's exactly why you should bank, borrow or steal to come to this seminar to learn how to improve your financial condition, so you never have to say that in front of a public audience again."
He convinces you that you're ahead of the curve, and anyone that doesn't read 30 minutes a day will never be a professional. It's obvious that he's indirectly coercing you to keep reading this book, but yet somehow, despite me being aware of that, there are 10 more books on sales in my wishlist. And isn't that the point? To learn how to influence and convince?
I am so glad that this was my first sales book, I can promise you it won't be my last.
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2 people found this helpful
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Overall4 out of 5 stars
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- Rick G.
- 08-01-21
Sales Bible
Heard this book a few times. Definitely one of best books on sales. Applicable to daily life as well and will help you in every sales transaction - even as a buyer.
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- Jeffrey Yeboah
- 03-01-22
Great Read
This was a lot more information that I even imagined. I would recommend this to anyone that wants to or is in selling.
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- Gaz
- 17-07-18
some really useful helpful hints and tips for sale
well presented sales instruction book for any industry. excellent step by step guide how to implement these tools
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1 person found this helpful