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Summary

A nuclear chain reaction is one of the most powerful forces known to mankind. Its energy feeds other reactions, creating endless possibilities for self-sustaining growth. Imagine harnessing this kind of energy in business - what if you could create your own nuclear effect? 

It’s easy to feel trapped when you start an online business, stuck in a tug-of-war between success and the requirements for continued growth. The more you progress, the more money you need. Your company’s bank account mirrors your own emotions in a roller coaster of inconsistency and instability - you’ve left the rat race only to find yourself on a six- or seven-figure hamster wheel. 

In The Nuclear Effect, Scott Oldford shows you how to free yourself from this cycle, scale a profitable, multimillion-dollar business, and keep the money you make. By following Scott’s six pillars of sustainable growth, you will create the momentum your business needs to become an unstoppable force. 

©2020 Scott Oldford (P)2020 Lioncrest Publishing

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What a pleasant surprise

I came across an ad for this book on fb. It was a great ad but I thought the book’s just going to be one of those, where you don’t get ‘real’ value, just pages full of promotions for a service, like you often get these days from marketers. I then thought - oh, well... if it’s also available on Amazon, I’ll give it a try. So glad it was and that I did! actually, I now feel that I was meant to read it. Divine timing... Thanks for all the wonderful, straight talking advice and insights, it has definitely given me some aha-moments and pointers in the right direction for my next step as an entrepreneur.

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Great book

Very relevant, helpful book. All Entrepreneurs should read this. A lot of value gained especially around cashflow.

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Essential reading for ALL entrepreneurs

I've been following Scott's work for years and one thing that always shines through is his desire to help people and the sheer amount of knowledge and skill he's prepared to provide those who ask for it. This book covers not only the high-level conceptual view of the most important parts in running a business but also more detailed step-by-step learnings on how to move your business forward. Highly recommend for anyone who wants to increase their income and impact, and do it in a way which facilitates them to grow as a better person.

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  • Blake O
  • 29-10-20

Really enjoyed it

I had never heard of Scott before this book, but I appreciated his insight and unique perspective on running an online business. Note that this book is slightly more tailored to coaches, agencies, SAAS, or an online education (course creators). Not a bad thing though. The mindset aspects of the book were helpful for me even though I’m outside that business space. Would highly recommend.

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  • Leon Streete
  • 16-08-20

Solid

written on sound principles of business and results. I've been a client of Scott's. fully recommend this book

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  • Official Entertainment
  • 31-08-20

Solid Instructions For Online Entrepreneurs

Scott always delivers value on his YouTube videos and this book is more of the same - super high value. The advice in this book is practical and actionable.

1 person found this helpful