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Summary

This book is like having coffee with an award-winning marketing expert. 

Most business guidebooks treat you like a dummy or an idiot. Not this one. This is a short and easy-to-listen-to guidebook filled with useful, no bullshit, only-what-you-need-to-know, immediately actionable advice for marketing your business or startup. 

The book focuses on the most common small business marketing challenges, including: 

  • Why is setting a budget the worst way to start a marketing plan? 
  • How can you create unstoppable word-of-mouth for your business? 
  • Why is it a mistake to try and be on every social media platform? 

Within this audiobook, you’ll get the answers to some of the most frequently asked questions about how to promote your business like these. Along the way, you'll learn how to fit your entire marketing strategy on a single page, what it takes to create a tagline that people remember, how to buy advertising at a fraction of the "sticker price", why some customers remain loyal while others leave as soon as they get a better deal, and the number-one most important thing about branding that most small businesses forget.  

Inspired by real-life conversations and experiences with hundreds of small business owners and entrepreneurs, this is the rare guide that will skip all the useless definitions, avoid the fluff, and cut right to the point to give you the real-life advice you need to hear with an irreverent "non-obvious" perspective you deserve. This guide will give you the inspiration and tools to put together a winning marketing strategy to grow your business - no matter how much you know about marketing already.

©2019 Rohit Bhargava (P)2019 Rohit Bhargava

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  • Tyson Reeves
  • 16-08-20

right down the middle

not a bad book especially for the price. there us some info thats helpful but much of it is basic or just standard.

there are also annoying reading mistakes that are made on purpose or at least not corrected. it happens so frequently that its not just a miss from the editor. The writer even references a reviewer that left him a bad review of a book because of a typo that ended up being a good client. it feels like he's trying to force that again.