Listen free for 30 days
Listen with offer
-
The Illuminated Brand
- Narrated by: Spider Graham
- Length: 2 hrs and 14 mins
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Unfollow podcast failed
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.
The Illuminated Brand
Narrated by:
Spider Graham
Buy Now for £6.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Listeners also enjoyed...
Summary
In unprecedented times, your brand needs unprecedented protection!
The Illuminated Brand masterfully combines the concepts in David Corbin’s best-selling books, Illuminate and Wall Street Journal best seller Brandslaughter. This business parable returns to Reliance Hospital, where a pandemic introduces challenges that threaten the hospital’s brand.
Follow along as an audit of brand integrity exposes issues beyond the company’s control and reveals how facing, following, and fixing them prevents involuntary brandslaughter.
Every person in your organization has the power to weaken or strengthen your brand…this compelling story reveals how you can keep your brand off life support and help it thrive!
©2021 David M. Corbin (P)2023 David M. Corbin