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The Copywriter's Handbook, Third Edition

A Step-By-Step Guide to Writing Copy That Sells
Narrated by: Barry Abrams
Length: 11 hrs and 52 mins
Regular price: £19.29
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Summary

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers...even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention - and sell more products. Among the tips revealed are:

  • Eight headlines that work-and how to use them
  • 11 ways to make your copy more readable
  • 15 ways to open a sales letter
  • The nine characteristics of successful print ads
  • How to build a successful freelance copywriting practice
  • 15 techniques to ensure your e-mail marketing message is opened  

This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and email-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

©2005 Robert W. Bly (P)2019 Tantor

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  • Perpetual Happy Hour
  • 14-02-19

Good copywriting tips, but outdated digital marketing

It is a GREAT resource for copywriting tips, rules, etc. But listen to this book for those tips alone.

Some of the digital marketing aspects, like email, is outdated.

For example, the author claims that words in your email subject line affect your deliverability but that’s not longer the case. Now it’s mostly about the sender reputation, authentication setup, and the response of recipients.

  • Overall
    5 out of 5 stars
  • Performance
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  • Story
    5 out of 5 stars
  • Brandon Espinoza
  • 04-02-19

Eye opener

Learned alot and on my way. One of the best books I've read about advertising.