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The Copywriter's Handbook, Third Edition

A Step-By-Step Guide to Writing Copy That Sells
Narrated by: Barry Abrams
Length: 11 hrs and 52 mins
Categories: Business, Marketing
4.5 out of 5 stars (2 ratings)

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Summary

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers...even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention - and sell more products. Among the tips revealed are:

  • Eight headlines that work-and how to use them
  • 11 ways to make your copy more readable
  • 15 ways to open a sales letter
  • The nine characteristics of successful print ads
  • How to build a successful freelance copywriting practice
  • 15 techniques to ensure your e-mail marketing message is opened  

This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and email-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

©2005 Robert W. Bly (P)2019 Tantor

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  • Perpetual Happy Hour
  • 14-02-19

Good copywriting tips, but outdated digital marketing

It is a GREAT resource for copywriting tips, rules, etc. But listen to this book for those tips alone.

Some of the digital marketing aspects, like email, is outdated.

For example, the author claims that words in your email subject line affect your deliverability but that’s not longer the case. Now it’s mostly about the sender reputation, authentication setup, and the response of recipients.

4 of 4 people found this review helpful

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  • Brandon Espinoza
  • 04-02-19

Already went through it two times. Great basics.

Was hooked from start to finsh if you are into ads. Great read by a ad expert.

3 of 3 people found this review helpful

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  • Oscar M.
  • 17-05-19

Worth every penny.

Not only does it give you formulas to write. But gives the definition of why it's important. Also it will give you before and after copywriting examples. This book is worth every penny. if you're looking to improve copywriting or your beginner, definitely consider this book.

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  • Amazon Customer
  • 14-04-19

FUNNY, INFORMATIVE AND ENGAGING!

Robert’s delivery is hilariously knowledgeable and fundamental to anyone beginning in the field! SERIOUSLY GET IT!