Listen free for 30 days

Listen with a free trial

One credit a month, good for any title to download and keep.
Unlimited listening to the Plus Catalogue - thousands of select Audible Originals, podcasts and audiobooks.
Exclusive member-only deals.
No commitment - cancel anytime.
Buy Now for £13.79

Buy Now for £13.79

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

This passionate expertise manifesto is intended to elevate the impact of advisors who sell insight as entrepreneurs. Three foundational chapters form the basis of the entire audiobook: Experts develop insight by isolating patterns in data; they convert those insights to wealth by crafting a unique positioning for which few available substitutes exist; and their confidence grows as the marketplace embraces their application of expertise. The next 15 chapters - building on that foundation - each answer a single question, starting with the role of expertise in a developed society, how important it is for experts to love the hard work required to hone their expertise, and how to see all that in the context of their own purpose in the world.

We pause to dig deeper by examining the very narrow overlap between expertise and entrepreneurship: the narrow slice of humanity for which this audiobook was written, with a nod to how easy it is for those entrepreneurial experts to be pulled off mission to explore new things. What are the critical positioning mistakes to avoid? Are there helpful ways to keep your deep, narrow expertise from blinding you to a broader, wider relevance? How might you frame your expertise in horizontal or vertical terms or a combination of both? There are core principles for this, and they start with distinguishing between strategy and implementation. What are the earlier and then later tests to validate your positioning? What are the most effective ways to demonstrate your expertise and, conversely, the activities most important to avoid? If you are an entrepreneurial expert selling advice for a living, you ll absorb deeper and deeper insight each time you scour it. It emerges from the trenches and is written for experts in the trenches.

©2017 David C. Baker (P)2018 David C. Baker

What listeners say about The Business of Expertise

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    37
  • 4 Stars
    4
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    30
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    27
  • 4 Stars
    4
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Applies for in-house experts as well

Despite the book is written for entrepreneurial experts running their own business I found the book relevant to corporate job as well, especially in environments where you are hired for expertise but then placed in a fairly homogenous team.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Super insightful

Smash it David and love the work/episodes with Chris Do and The Futur 😊

Thank you for putting your insights onto paper!

Sort by:
Filter by:
  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars
Profile Image for Madhav Khanna
  • Madhav Khanna
  • 13-07-18

Common sense for the grounded ambitious.

That said, it's easy to forget what may be common knowledge at times so the book serves a good reference. Some facts and numbers are presented but without any peer reviews of such metrics I would take them as illustrative.

3 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Guillaume Wiatr - MetaHelm
  • Guillaume Wiatr - MetaHelm
  • 27-03-18

Radically eye opening

I listened to this book al in ist A to Z, which is rare for me to do with non-fictions. The writting is efficient, to the point and well structured. Having the author read the book is a plus, and in this case brings the story to full life. I loved this book and bought the paper copy to keep exploring some of the concepts. This is an invaluable read of you run your own creative consulting expert business.

2 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Michael S. Blake
  • Michael S. Blake
  • 13-02-21

Excellent and thought provoking book

This book very much resonated with me. Great actionable advice and a wonderful mentoring tone.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Arvell
  • Arvell
  • 11-07-20

Great Book!!

I don’t often write reviews but this was an excellent book. I am about to read a second time.

1 person found this helpful

  • Overall
    2 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    2 out of 5 stars
Profile Image for WKR
  • WKR
  • 02-12-21

Meh

Very generic book. I can't really argue with anything said but I also would say any of it is very innovative advice.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 28-11-21

Best book I have studied on positioning. Must Read

Study this book! Best book I have studied on positioning. Must Read for entrepreneurs, coaches, consultants, experts.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Wayne Lamarre
  • Wayne Lamarre
  • 28-10-21

Thoughtful and well articulated

You can tell this book was born from a great depth of experience, study and contemplation. I throughly enjoy his thinking, writing and speaking style.

As an aside, I’m grateful he was the narrator for the audible.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Nickalus Johnson
  • Nickalus Johnson
  • 06-06-21

I felt exposed and understood in the same moment

if you've ever tried to sell your expertise, I can promise that this book will take you one step further to the life you hoped to gain when you started out.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Barbara Brown
  • Barbara Brown
  • 03-06-21

Positioning

David C. Baker will make you rethink your strategy as the "expert". You must narrow your position in your market to gain traction. 🙏

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Kindle Customer
  • Kindle Customer
  • 03-01-21

great book, great for business owners , agency own

Great book for business owners , agency owners , creative entrepreneurs. learnt a lot from this book