Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.

Many scientific and philosophical ideas are so powerful that they can be applied to our lives at home, work, and school to help us think smarter and more effectively about our behavior and the world around us. Surprisingly, many of these ideas remain unknown to most of us. In Mindware, the world-renowned psychologist Richard Nisbett presents these ideas in clear and accessible detail, offering a tool kit for better thinking and wiser decisions.

What qualities do you need to become a good leader? Jonathan Perks has had 30 years of leadership experience at all levels, in the British Army and global business. He combines this with wide research and has identified eight qualities that are evident in all successful leaders. The message of hope in this book is that the inspiring leadership qualities that Jonathan describes can be developed by almost anyone. Using the author's compass model, you will be able to identify your own "true north".

The reason human beings are the dominant animal on this planet is nothing to do with their strength or ability to fight. An elephant is stronger, a cheetah is faster but mankind's ability to communicate is second to none and the true secret to our success. We all have this 'god like' ability to communicate precisely what we want but some are more equal than others. It is no coincidence that the world's top salesmen, politicians and hypnotists all use very similar language.

Do you want to achieve success in your personal and professional endeavours? The first step is to see a reality where success is possible. Only when we choose to believe we live in a world in which challenges can be overcome, in which our behaviour matters, and in which change is possible can we summon all our drive, energy and emotional and intellectual resources to make that change possible.

The answers to our daily worries and anxieties - big or small - lie at the heart of Stoic philosophy. Live Like a Stoic is the essential guide to help us live the good life. It offers a yearlong programme of 52 weekly exercises aimed at mastering an array of real-life troubles. Full of practical lessons and sections for journaling, it provides all the tools needed to overcome any life obstacles we might face. 

The ultimate guide to building an app-based business - now revised and updated. Apps have changed the way we communicate, shop, play, interact and travel, and their phenomenal popularity has presented possibly the biggest business opportunity in history. In How to Build a Billion Dollar App, serial tech entrepreneur George Berkowski gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success.

Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.

The missing link to long-term Lean success! Despite the fact that companies worldwide have adopted Lean production, none has sustained the same levels of excellence as Toyota. Why? Leadership. In The Toyota Way to Lean Leadership, Jeffrey Liker and Gary L. Convis, a former executive V.P. and managing officer of Toyota, help executives and senior managers get employees to refocus their efforts - from simply performing their singular function to continuously improving in collaboration across the organization.

Have you ever wondered why some people earn attention and respect when they speak and others don't? The secret to their success can be summed up in one word: gravitas. In this revolutionary new book, leading voice coach and speaker Caroline Goyder reveals how to speak so others will listen. Through simple techniques to build your natural gravitas, you will learn how to express yourself clearly, with passion and confidence, to persuade, influence and engage listeners. By being grounded in your values and capabilities, you will gain the authority needed to make people sit up and pay attention.

In The Outsiders, you'll learn the traits and methods striking for their consistency and relentless rationality that helped these unique leaders achieve such exceptional performance. Humble, unassuming, and often frugal, these "outsiders" shunned Wall Street and the press, and shied away from the hottest new management trends. Instead, they shared specific traits that put them and the companies they led on winning trajectories: a laser-sharp focus on per share value as opposed to earnings or sales growth; an exceptional talent for allocating capital and human resources; and the belief that cash flow, not reported earnings, determines a company's long-term value.

David and Goliath is the dazzling and provocative new book from Malcolm Gladwell, best-selling author of The Tipping Point, Blink, Outliers and What the Dog Saw. Why do underdogs succeed so much more than we expect? How do the weak outsmart the strong? In David and Goliath Malcolm Gladwell takes us on a scintillating and surprising journey through the hidden dynamics that shape the balance of power between the small and the mighty.

The Urban Monk, a New York Times best seller, reveals the secrets to finding an open heart, sharp mind, and grounded sense of well-being, even in the most demanding circumstances. Shojai's no-nonsense life mastery program brings together clear tools and exercises that can elevate your existence.

Why do people dodge responsibility when things fall apart? Why the parade of public figures unable to own up when they screw up? Why the endless marital quarrels over who is right? Why can we see hypocrisy in others but not in ourselves? Are we all liars? Or do we really believe the stories we tell? Backed by years of research and delivered in lively, energetic prose, Mistakes Were Made (But Not by Me) offers a fascinating explanation of self-deception.

A book that will change how you think and transform how you live.Forget everything you thought you knew about how to motivate people – at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today’s world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world.