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The Big Moo

Stop Trying to Be Perfect and Start Being Remarkable

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The Big Moo

By: Seth Godin, The Group of 33
Narrated by: Seth Godin
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About this listen

 Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they're petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they've always done.

In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable: to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business Week best seller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, "That's not good enough. We need to create a big moo!"

But how do you create a big moo, an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Godin worked with 32 of the world's smartest thinkers to answer this critical question. And the team, with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board, created an incredibly useful audiobook that's fun to listen to and perfect for groups to share, discuss, and apply.

The Big Moo is a simple audiobook in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.

©2005 by its respective authors: Tom Peters, Malcolm Gladwell, Guy Kawasaki, Randall Rothenberg, Jackie Huba, Promise Phelon, April Armstrong, Polly LaBarre, William Godin, Julie Anixter, Dean DeBiase, Red Maxwell, Alan Webber, Heath Row, Mark Cuban, Dave Balter, Lisa Gansky, Kevin Carroll, Robyn Waters, Carol Cone, Lynn Gordon, Marcia Hart, Tim Manners, Dan Pink, Jay Gouliard, Marc Benioff, Donna Sturgess, Amit Gupta, Jacqueline Novogratz, Robin Williams, Tom Kelley, Chris Meyer, and Seth Godin; 2005 Do You Zoom, Inc. (P)2005 Audible, Inc. Career Success Leadership Management Management & Leadership Motivation & Self-Improvement

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Editor reviews

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable is more than just a business self-help manual. With extensive research and real-life case studies at its core, this collection is perfect for any business or individual trying to achieve more than the status quo. Written by Seth Godin and 33 other notable authors, including the likes of Tom Peters and Malcom Gladwell, The Big Moo is filled with stories that investigate the deeper strategy and choices behind successful businesses. Seth Godin's performance is particularly well-suited to relaying anecdotes and research in a light and accessible tone.
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This is a fascinating audiobook I was enthralled from beginning to end. It made me view issues from completely different angle. I would recommend this to everybody - you will take away for it something valuable. Buy it and see - you will not be disappointed

Brilliant

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Very interesting and novel approach. Small paragraphs written by multiple authors - something is bound to land on every reader

Thought provoking

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The reading as a noun and a verb in this audio book is excellent. Every one of the snippet is one better than the other. I have book marked so many of them and shared with many friends. Listen to this it is really power shots for your brain - will defintely help you to think in new perspectives in whatever you do.

Loved it - Snippets that stimulate

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This is a book of super interesting case studies and anecdotes divided by THE MOST ANNOYING GONG SOUND EVER.

Great book - Annoying gong

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I suspect this is a marmite kind of book. It's a series of short and easily forgettable sound-bites which a gong in between each one which makes the listening easier. I am sure there is some very good stuff in here but for me it mostly went in one ear and out the other. My main takeaway was 'to be remarkable'.

Easily forgettable sound-bites

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