Listen free for 30 days

Listen with offer

  • The All New Don't Think of an Elephant!

  • Know Your Values and Frame the Debate
  • By: George Lakoff
  • Narrated by: Chris Sorenson
  • Length: 6 hrs and 50 mins
  • 4.4 out of 5 stars (42 ratings)
Offer ends May 1st, 2024 11:59PM GMT. Terms and conditions apply.
£7.99/month after 3 months. Renews automatically.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
The All New Don't Think of an Elephant! cover art

The All New Don't Think of an Elephant!

By: George Lakoff
Narrated by: Chris Sorenson
Get this deal Try for £0.00

Pay £99p/month. After 3 months pay £7.99/month. Renews automatically. See terms for eligibility.

£7.99/month after 30 days. Renews automatically.

Buy Now for £15.99

Buy Now for £15.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Listeners also enjoyed...

You're More Powerful Than You Think cover art
Moral Politics cover art
A New Way to Think cover art
Rules for Radicals cover art
America the Beautiful cover art
The Patterning Instinct cover art
Thinking in Systems cover art
How Emotions Are Made cover art
Libertarianism cover art
The Conservatarian Manifesto cover art
What the F cover art
Someone Has to Say It cover art
Republican Like Me cover art
Positive Populism cover art
Dismantling America cover art
A Politics of Love cover art

Summary

Since it became an international best-seller in 2004, Don't Think of an Elephant! has been the definitive handbook for progressives who want to articulate their goals and values to voters, understand how conservatives think and why people often vote against their best interests, and frame the political debate. Completely revised and updated to tackle today’s issues, the 10th-anniversary edition not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it. In this powerful new volume, George Lakoff delves into the issues that will dominate the midterm elections in 2014, the coming presidential elections, and beyond. He examines the current progressive and conservative frames on climate change, inequality, immigration, education, abortion, marriage, healthcare, national security, energy, and more. He explores why some issues have been difficult to frame, guides listeners on how to frame complex issues without losing important context, and drives home the important differences between framing and spin. Do you think facts alone can win a debate? Do you think you know what makes a Tea Party follower tick? Do you think you understand how to communicate on key issues that can improve peoples’ lives? Whether you answer yes or no, the insights in Don’t Think of an Elephant! will not only surprise you, but also give you the tools you need to develop frames that work, and eradicate frames that backfire.

©2014 George Lakoff (P)2014 Recorded Books

What listeners say about The All New Don't Think of an Elephant!

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    27
  • 4 Stars
    9
  • 3 Stars
    2
  • 2 Stars
    2
  • 1 Stars
    2
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    20
  • 4 Stars
    8
  • 3 Stars
    3
  • 2 Stars
    1
  • 1 Stars
    1
Story
  • 4 out of 5 stars
  • 5 Stars
    19
  • 4 Stars
    9
  • 3 Stars
    1
  • 2 Stars
    2
  • 1 Stars
    2

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    2 out of 5 stars

Left wing political broadcast

interesting book at times. More like a political broadcadt than a book. Very hard for a Conservative to listen to.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Wow. Just wow. Read this book!

Life changing book. I listened to this on my way to work and it has been a game changer. There was an ah ha moment where I understand my dad, step dad, the boss at work… i see what I’m doing wrong now.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Great, but only whets appetite

The political landscape is so bad, that even people with encyclopedic knowledge of policy and civil rights rarely reason from frameworks.

Lakoff's framework feels a bit simplistic, overly biologically reductionist. But it is a framework, hence a step in the right direction.

It's also the first book to ever give me an insight into a conservative mind without just making you feel good about not being.

Strongly recommend, but want more myself.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    4 out of 5 stars

More political than I expected.

This is an empowering read. It contains a lot of background and analysis but also plenty of tips on how to have positive discussions and be part of frame building.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Really enjoyable

Would you recommend this audiobook to a friend? If so, why?

If you're looking for clarity on liberal thought and how linguistics can assist in conveying liberal ideas then this is for you.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!