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The Agency: Build - Grow - Repeat

How to Build a Remarkable Digital Agency Business that Wins and Keeps Clients
Narrated by: Cory Rimes
Length: 7 hrs and 37 mins
5 out of 5 stars (21 ratings)

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Summary

If you’re running (or starting) an agency, the odds are against you. The market is saturated and it’s hard to gain the trust of new customers.

How do you build a truly remarkable agency business that wins and keeps clients?

In The Agency: Build - Grow - Repeat, you’ll discover proven and actionable strategies and tools to build a remarkable agency business that wins and keeps clients (and staff).

You’ll discover how to:

  • Create a powerful mission that motivates your staff and customers
  • Build powerful sales and pitching processes that win new business
  • Form a compelling proposition that sets you apart from your competitors
  • Find, train and motivate the best people for your agency
  • Market your agency online and offline with tested strategies and channels
  • Improve profitability
  • Set powerful objectives and build road-maps that guide you and your team
  • Create bullet-proof agreements and on-boarding procedures
  • And much more

Author Luca Senatore, director at multi-award-winning digital agency Genie Goals, (also BJJ and former mixed martial arts athlete), went from speaking no English and being fired from a kitchen porter role to building and growing seven successful businesses, positively impacting thousands of people in the process. He’s a regularly-invited speaker at Google, a top-five-ranked international marketing expert, and a straight talker - in this book he leaves no secret unshared.

“Luca’s genuine and fearless drive for self-development, and for making a massive and positive impact on team members, clients, and community, is deeply inspiring.” (Alberto Frasarin, Country Head, Italy - Global Marketing Solutions B.U. - Google)

©2019 Luca Senatore (P)2019 Luca Senatore
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  • Overall
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Great book

Truly great book and inspirative story. Every passionate enterpreneur can find moments that can be identified with.

1 person found this helpful

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A practical guide for an agency owner

I'm using this book as a practical guide. It has so many helpful tips and does a great job at motivating you and keeping you in the right mindset. I'm already putting the tips into practice with great returns!

1 person found this helpful

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A good alternative to Agencynomics

The best book I've read on the subject is Agencynomics, but for a more personable approach, or for those at the very beginning of starting an agency - this is a useful account.

Read by an enthusiastic narrator who gets carried away at times, but ultimately keeps the listener interested with an animated vocal delivery.

1 person found this helpful

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A Biased Review...

I’ve listened to and read many business “how to” books, and often wondered how much they are a true representation of whats been accomplished, what’s needed and how to adapt to the challenges along the way... having a true insiders view of what’s been described and represented in this book I am astonished that there’s no rock that hasn’t been turned over, refreshingly shockingly transparent.

Providing the complete blueprint principles for startups and growing agencies looking to truly create something exceptional. Having the bonus materials on the website along with the bite size actionable steps for each section makes this the playbook of all playbooks.

It’s delivered in an engaging and entertaining manner with amusing short dialogues along the way from the authors own personal experiences which makes the journey of discovery even more enlightening.

Highly recommend!

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Credible, Motivational and Relentless

Have known this chap in a business context for many years and I would describe him as a secret hero of mine. He is completely relentless in his pursuit of entrepreneurial excellence and always has been. Being around this guy is like a constant energy hit and makes you want to get off your ass and get on with being successful. I have no doubt that this audio book will inspire numerous individuals to go on and either accelerate their growth or start something with a passion that will drive them for years. Great work Luca

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It's really opened my eyes!

It's really opened my eyes to how much more I can actually do to take my agency to the next level! - Thank You!!

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lack of detail but a good story none the less.

Mostly targeting beginner agencies / those a little less versed in agency practice but still a good read and a very likeable honest writer. Be great to upsell some 1 2 1 time with him as a mentor.

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Fantastic read for all agency owners

Really good read. Luca Senatore puts you through his tips, strategies and emotional feelings of successfully running an agency. Highly recommend agency owners to take up this book, there are some golden wins in here as well as a view on long-term thinking.

Jay

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Easy to listen and both insightful and fun

This audiobook is both entertaining and insightful. You get a bit of everything - from OKRs, to staff management, to growing a business from scratch with a few amusing stories from Luca's life along the way.

Highly recommend.

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A great book

Must read for everyone starting or running an agency. Gave me a lot of food for thought. Lots of practical advice, guiding principles and actionable tips.

I needed that little bit of inspiration. And to see it's all possible even in this saturated marketplace.