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The Agency: Build - Grow - Repeat
- How to Build a Remarkable Digital Agency Business that Wins and Keeps Clients
- Narrated by: Cory Rimes
- Length: 7 hrs and 37 mins
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Summary
If you’re running (or starting) an agency, the odds are against you. The market is saturated and it’s hard to gain the trust of new customers.
How do you build a truly remarkable agency business that wins and keeps clients?
In The Agency: Build - Grow - Repeat, you’ll discover proven and actionable strategies and tools to build a remarkable agency business that wins and keeps clients (and staff).
You’ll discover how to:
- Create a powerful mission that motivates your staff and customers
- Build powerful sales and pitching processes that win new business
- Form a compelling proposition that sets you apart from your competitors
- Find, train and motivate the best people for your agency
- Market your agency online and offline with tested strategies and channels
- Improve profitability
- Set powerful objectives and build road-maps that guide you and your team
- Create bullet-proof agreements and on-boarding procedures
- And much more
Author Luca Senatore, director at multi-award-winning digital agency Genie Goals, (also BJJ and former mixed martial arts athlete), went from speaking no English and being fired from a kitchen porter role to building and growing seven successful businesses, positively impacting thousands of people in the process. He’s a regularly-invited speaker at Google, a top-five-ranked international marketing expert, and a straight talker - in this book he leaves no secret unshared.
“Luca’s genuine and fearless drive for self-development, and for making a massive and positive impact on team members, clients, and community, is deeply inspiring.” (Alberto Frasarin, Country Head, Italy - Global Marketing Solutions B.U. - Google)
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What listeners say about The Agency: Build - Grow - Repeat
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- Anonymous User
- 22-01-20
Great book
Truly great book and inspirative story. Every passionate enterpreneur can find moments that can be identified with.
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1 person found this helpful
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- Agata
- 10-01-20
A practical guide for an agency owner
I'm using this book as a practical guide. It has so many helpful tips and does a great job at motivating you and keeping you in the right mindset. I'm already putting the tips into practice with great returns!
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- Tyler Roberts
- 30-12-19
A good alternative to Agencynomics
The best book I've read on the subject is Agencynomics, but for a more personable approach, or for those at the very beginning of starting an agency - this is a useful account.
Read by an enthusiastic narrator who gets carried away at times, but ultimately keeps the listener interested with an animated vocal delivery.
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- James Stacey
- 04-07-19
A Biased Review...
I’ve listened to and read many business “how to” books, and often wondered how much they are a true representation of whats been accomplished, what’s needed and how to adapt to the challenges along the way... having a true insiders view of what’s been described and represented in this book I am astonished that there’s no rock that hasn’t been turned over, refreshingly shockingly transparent.
Providing the complete blueprint principles for startups and growing agencies looking to truly create something exceptional. Having the bonus materials on the website along with the bite size actionable steps for each section makes this the playbook of all playbooks.
It’s delivered in an engaging and entertaining manner with amusing short dialogues along the way from the authors own personal experiences which makes the journey of discovery even more enlightening.
Highly recommend!
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1 person found this helpful
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- Maysoon
- 12-03-24
How uplifting this story is
Insights, helpful pointers and golden advices! This isn’t a self help and motivational guru book but a step by step guide to starting or improving your agency!
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- Anonymous User
- 16-05-23
Too much waffle
Expected more, it can’t decide if it’s a motivational speech for start ups or an agency focused business book. Lost me after several attempts to listen past the hour.
Agencynomics delivers more of the latter - bought and listened to both around the same time
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- Mr. T. A. Fenton
- 16-02-23
Great listen with energy and entertainment
Luca is inspiring but also super humble, coming from a huge disadvantage to rock the digital agency world with impact.
It’s super motivating and although some of it covers newbie activities and processes, it also also suggests great practical steps for any agency to undertake and consider.
I’m now motivated to post regularly on Linkedin without being too self conscious about lack of engagement, knowing that will comes
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- Lewisren
- 17-06-20
lack of detail but a good story none the less.
Mostly targeting beginner agencies / those a little less versed in agency practice but still a good read and a very likeable honest writer. Be great to upsell some 1 2 1 time with him as a mentor.
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- Anonymous User
- 07-04-20
Fantastic read for all agency owners
Really good read. Luca Senatore puts you through his tips, strategies and emotional feelings of successfully running an agency. Highly recommend agency owners to take up this book, there are some golden wins in here as well as a view on long-term thinking.
Jay
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- Simon
- 22-11-19
Easy to listen and both insightful and fun
This audiobook is both entertaining and insightful. You get a bit of everything - from OKRs, to staff management, to growing a business from scratch with a few amusing stories from Luca's life along the way.
Highly recommend.
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