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The 10X Rule

The Only Difference Between Success and Failure
Narrated by: Grant Cardone
Length: 7 hrs and 24 mins
4.5 out of 5 stars (2,359 ratings)

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Summary

Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can’t operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success. The 10X Rule shows you how! Success is your duty, obligation and responsibility, and this audio book gives you step-by-step guidance on how to achieve phenomenal success for yourself!

With The 10X Rule , you’ll learn to establish the amount of effort needed to guarantee success and ensure that you can continue operating at this level throughout your life. Most people desire success and have great ideas but they come up short on the amount of action required to get their lives to the exceptional levels they deserve. Four degrees of action exist, and in order to achieve your dreams, you must learn to operate at the fourth degree of action: Massive Action. The 10X Rule will dissolve fear, increase your belief in yourself, eliminate procrastination, and provide you with an overwhelming sense of purpose. The 10X Rule compels you to separate yourself from everyone else in the market—and you do that by doing what others refuse to do. Stop thinking in terms of basic needs, and start aiming for abundance—in all areas of your life. The 10X Rule guides you toward the frame of mind that all successful people share. Aim ten times higher than you are right now—and if you come up short, you’ll still find yourself further along than if you had maintained your life’s current status quo. The 10X Rule teaches you how to:

  • Reach goals that you previously thought were impossible
  • Correctly set goals and guarantee their achievement
  • Create unprecedented levels of happiness and satisfaction in every area of your life
  • Use fear as fuel to move you into action
  • Get everything you want and never have to settle
  • Dominate your competition and become a role model for success
©2011 Grant Cardone (P)2011 Gildan Media Corp

What members say

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Smug, unsubstantiated waffle

I'll save you 7 long hours of listening to a salesman go on about how great he is. The message is this: aim higher, work harder, don't hesitate and don't victimise yourself.

That's pretty much it, over and over and over. No wonder he did 4 books in 22 months, you can tell. It's a long repetitive list.

I've gained a lot of value from books in the genre (Drive by Daniel H Pink, for example), but this isn't one of them. I can't help but think if you want success at any cost, follow his lead. If you want success, respect, adoration and pride in a quality piece of work, then be selective on how you apply these ideas.

68 of 71 people found this review helpful

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A poor version of Tony Robbins

What would have made The TenX Rule better?

I felt shouted at by the author (who also narrates this audio book). There was a lot of theory and not much real, practical help... other than do everything ten times more, longer, etc than others. It's the statement that begins to grate within 30 minutes... just do everything ten times greater than previously and expect everything to take ten times longer and the challenges to be ten times greater. I kept listening, despite it getting harder and harder and finally gave up part way through the second CD. There was nothing new in this audio book for me.

What character would you cut from The TenX Rule?

I would have preferred a less 'shouty' narrator and someone who spoke at less than a breakneck speed.

89 of 99 people found this review helpful

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Full of fluff and disappointment

Any additional comments?

I'm very surprised to see all those positive reviews here, are they genuine? Don't bother with this book, you will learn NOTHING new even if this is the first ever book about motivation/success/achieved you read or listen to. It's just a load of fluffy generalizations with very little practical advice or anything that would motivate you to go out and actually achieve 10x. I will have to write this purchase off as a waste of money and keep going back to Brian Tracy's "Maximum achievement" for actionable tips.

35 of 39 people found this review helpful

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Like being told off by your Dad

What was most disappointing about Grant Cardone’s story?

I lasted just over and hour, and had to stop. He doesn't speak in an aggressive, patronising way, but you feel you're being told off by your Dad for not doing your homework?!
That you just need to "Focus, plan and work" 10times more than you're doing at the moment. After over an hour I haven't learnt anything new, and have just had repeated "Do more than others, do 10x the amount of thinking and action you're doing now"

Really can't seen it's going to get any better, and if it does, it should have happened early in the book, before you lose interest

You didn’t love this book--but did it have any redeeming qualities?

Afraid not

56 of 63 people found this review helpful

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Instagram one liners and empty of any true insight

A terrible waste of my time and money. Not a single new or insightful comment, full of one liners that offer nothing more than reading something banal like Instagram.
The are books written for those who need basic show and tell, or simplistic pronounced headliners.
It dictates that success is emulating this books facile mottos, without any evidence at all. It is unqualified and there are 10x better books and writing.

38 of 43 people found this review helpful

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dont bother

Repetitive and not very insightful. Delivery was not an easy listen, with an aggressive and egotistical tone... "You wanna succeed, just work hard", "Work hard if you wanna succeed", "success comes from working hard".

66 of 76 people found this review helpful

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Shouty 7 and half hours on taking Massive Action

If this book wasn’t for you, who do you think might enjoy it more?

Really disappointing. This was a rehash of self help tomes on taking massive action with take ten times action repeated ad nauseam. With insights like "If success is a main concern for you, then I'd recommend you spend most of your time doing those things that will create success", this brings nopthing new apart from his repeated 10X tag.

I strongly disagree with his belief that most really successful people will get criticised - "You must expect criticism to come your way when you hit success". I guess that if you belive this - you attract criticism. It feels like self rationalisation and a way to deal with his feelings over people who don't rate his seminars & audio books etc. I do agree that focus on long term goals, commitment and massive immediate and sustained action are essential for success - so many other books cover this better and are more helpful on how to take that action.

If you are looking for success, then listen to the Chimp Paradox by Steve Peters and Jonathan Manske's the Law of Attraction Made Simple. Both of these provide the listener with useful psychological insights into how to take massive action. They are much more practical about how to get started and stay motivated - in your home and work life.

Would you ever listen to anything by Grant Cardone again?

No

How did the narrator detract from the book?

Cardone's style is shouty and overwhelming. It's a personal development seminar on speed - rather a book reading.

If you could play editor, what scene or scenes would you have cut from The 10X Rule?

I wouldn't publish it.

Any additional comments?

Avoid if you aren't already a fan of the author.

21 of 25 people found this review helpful

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Annoying

What would have made The 10X Rule better?

Less use of repetitive 10 x quote all the time

What will your next listen be?

the power of now

How did the narrator detract from the book?

too repetative

What reaction did this book spark in you? Anger, sadness, disappointment?

anger

Any additional comments?

it is very sell sell book and very pushy. He sounds like a market trader with no understanding of what the customer benefits are.

3 of 3 people found this review helpful

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    5 out of 5 stars
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This will change your life

If you read the 1 star reviews you'll see that most of these say they gave up reading. Do you really want to take advice from these quitters? People who give up? If you do, you will never be successful.

This book is amazing and should be bought, listened to and re-listened to many many times by everyone that wants to improve their lives.

I first read BOBA by Cardone and this book contains some of the same topics but they are approached from a very different angle, namely: take action now, stop thinking about it, do it and figure it out later.

It will motivate you to take action and get past those mental blocks so that you can live a truly amazing life.

I would recommend buying and listening to BOBA first, then 10x.

Amazing.

16 of 20 people found this review helpful

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Worth listening to

This is not a great book and could've been done at a 10th of the size but it does help. Listing to this you will undoubtedly get some benefit and it will move you forward is to where ever you want to go

2 of 2 people found this review helpful

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  • Victor Gichun
  • 15-04-18

one of the most influential book I've ever read

I've just finished listening to the book "The 10X Rule" by Grant Cordon. I believe everything he suggests in this book works for every individual regardless of the race, education, gender or amount of money. Highly recommend this book to all who want to be successful.
Here are 31 Traits of Wildly Successful People from this book
1. Have a “Can Do” Attitude
People with a “can do” attitude approach every situation with the outlook that no matter what, it can be done. They consistently use phrases like “We can do it,” “Let’s make it happen,” “Let’s work it out”—and they always maintain that a solution exists. These people talk in terms of explanations and resolving issues and consistently communicate challenges with a positive outlook.
2. Believe That “I Will Figure It Out”
Even if you’re not sure how to do something, the best answer is “I will figure it out”—not “I don’t know.” You can admit that you’re unfamiliar with something—as long as you immediately follow that admission up with the promise that you will figure it out or find someone who will.
3. Focus on Opportunity
Successful people see all situations—even problems and complaints—as opportunities. Where others see difficulty, successful individuals know that problems solved equal new products, services, customers—and probably financial success. Remember: Success is overcoming a challenge. Therefore, you can’t succeed without some kind of difficulty.
4. Love Challenges
Whereas many people loathe challenges—and use them as reasons to sink further into indifference—highly successful individuals are compelled and invigorated by challenges. Challenges are the experiences that sharpen successful people’s abilities. To achieve your goals, you have to get to a place where every challenge becomes fuel for you.
5. Seek to Solve Problems
Give me a problem—any problem—and when I solve it, I will be rewarded and I may become a hero. The bigger the problems—and the more people who benefit from the solution—the more powerful your success will be. One of the fastest and best ways to separate yourself from the masses is to establish yourself as someone who makes situations better, not worse.
6. Persist Until Successful
The ability to persist on a given path regardless of setbacks, unexpected events, bad news, and resistance—to continue steadfastly or firmly in some state, purpose, or course of action in spite of conditions—is a trait common to those who make it. This quality is necessary to make any dream a reality.
7. Take Risks
Most people never go far enough in getting recognized, gaining attention, and making a big splash; they are trying to protect or conserve a reputation, a position, or some already achieved state. The successful are willing to take gambles—to put it all out there and know, regardless of the outcome, that they can go back and do it again. Remember the old saying, “Nothing ventured, nothing gained.”
8. Be Unreasonable
Unreasonable doesn’t mean being mentally unstable—and let’s face it, who isn’t just a little off the rocker—but that you refuse to validate the alleged “sanity” of reasonable actions that will never get you what you want. Think about it: Would we have cars, airplanes, space travel, telephones, and the Internet if someone hadn’t done something that another person had labeled “unreasonable”? Man would do nothing exceptional if it were not for the willingness to be unreasonable.
9. Be Dangerous
Being careful requires you to take actions cautiously—and there is no way that you will ever hit 10X activity levels by being cautious. Massive action demands that you throw caution to the wind, even if it puts you in the path of danger.
10. Readily Take Action
The highly successful take unbelievable amounts of action. Regardless of what that action looks like, these people rarely do nothing—even when they are on vacation (just ask their spouses or families!). The unsuccessful talk about a plan for action but never quite get around to doing what they claim they’re going to do—at least enough to ever get what they want. Successful people assume that their future achievements rely on investing in actions that may not pay off today but that when taken consistently and persistently over time will sooner or later bear fruit.
11. Always Say “Yes”
When given an option to do or not do something, always say yes! Life is to be lived— something that becomes impossible to do when you’re constantly saying no. Give this a try: Say yes until you become so successful that you are forced to add “no” to your arsenal and start managing your time and efforts. Until then, make saying “yes” part of your success-building habits.
12. Habitually Commit
Commitment is actually one of the things of which there is a shortage. Far too many individuals and organizations fail to commit fully to their activities, duties, obligations, and responsibilities to see things all the way through. To acquire success, it is vital that you quit testing the water’s temperature and simply jump in!
13. Go All the Way
Until an action is turned into a success, it is not done. Until you make the potential client a client or the potential investor an investor, you have not gone all the way. This might seem harsh, but if you called a client 50 times and didn’t get the deal done, then you might as well have not called that person at all. This is the point at which people become reasonable and therefore don’t make it. Commit to being completely unreasonable and going all the way.
14. Focus on “Now”
Taking actions immediately allows the most successful to design the future they desire. They’re well aware that procrastination is the ultimate weakness. Anyone who puts off doing what he or she can do right now will never gain the momentum and confidence that result from doing so.
15. Demonstrate Courage
You’ll often notice that successful people carry themselves with an air of confidence and conviction, a sense of comfort, and maybe even a touch of arrogance. Before you start thinking that they are somehow inherently “different,” you should understand that they acquired these qualities as a result of taking action. The more frequently you can do things that scare you a bit, the more others will label you as courageous—and then gravitate toward you.
16. Embrace Change
How can you create success when you are trying to keep things from becoming any different? It is impossible. The successful look at how the world is shifting and apply this to how they might grow their advantage. They know that they must continue to adapt. The willingness to accept change is a great quality of the successful.
17. Determine and Take the Right Approach
The successful know that they can quantify what works and what doesn’t work, whereas the unsuccessful focus solely on “hard work.” Whatever the method may be, the successful don’t think in terms of hard work (even though they are, of course, willing to work hard). Instead, they figure out how to work “smart” and handle the situation by finding and using the right approach until they succeed.
18. Break Traditional Ideas
The most successful are looking to create traditions—not follow already established ones. Do not be a prisoner of the thinking agreed upon by others. Figure out ways to take advantage of the traditional thinking that holds others back.
19. Be Goal-Oriented
Successful people are highly goal-oriented and always pay more attention to the target than the problem. They are seemingly able to bend bullets because of their commitment and focus on the goal. Although I try to stay focused on the present, I want to keep most of my attention on the bigger picture of my goals rather than on just the task I’m accomplishing at that moment.
20. Be on a Mission
Until you start approaching your job as though you are on a mission, it will always be reduced to “just a job.” You must undertake every activity with the zealous attitude that this endeavor could forever change the world. Approach every phone call, e-mail, sales visit, meeting, presentation, and day you spend at the office not as a job but as a calling for which you will forever be known.
21. Have a High Level of Motivation
Motivation refers to the act or state of being stimulated toward action. To succeed, it is critical that you be stimulated, excited, and driven to some action or actions. This isn’t the kind of enthusiasm that lasts for a few hours, a day, or a week; it’s based on what you do each day to stimulate yourself toward actions and inspire yourself to keep going. Highly successful people continually seek and uncover reasons to stay perpetually provoked to new levels of success.
22. Be Interested in Results
Successful people don’t value effort or work or time spent on an activity; they value the results. Let’s face it: Like it or not, the results are all that matter. Be hard on yourself and never let yourself off the hook until you get results.
23. Have Big Goals and Dreams
The greatest regret of my life is that I initially set targets and goals based on what was realistic rather than on giant, radical thinking. “Big think” changes the world. Dream big, go big, and then figure out how to go bigger than that!
24. Create Your Own Reality
The successful are a lot like magicians; they don’t deal in other people’s realities. Instead, they are bent on creating a new reality for themselves that is different from the one that others accept. They aren’t interested in what other people deem possible or impossible; they only care about producing the things they dream are possible.
25. Commit First—Figure Out Later
Most people assume that they have to figure everything out first and will commit once they do; however, they never seem to get around to it. Although it can be dicey to commit first and figure the rest out later, it is my belief that creativity and problem solving are stimulated only after a person fully commits.
26. Be Highly Ethical
To me, being ethical doesn’t just mean playing by society’s agreed-upon rules. I also believe that being ethical requires people to do what they have told others they would do—and doing so until they get the desired results. I am not talking about “cash register” ethics here but rather the bigger concept of living up to your abilities and potential as well as your unspoken or explicit commitments.
27. Be Interested in the Group
You can only do as well as the people around you. The larger population’s health and well-being should be of utmost importance to each individual member—which is something that the most successful know. You want everyone on your team winning and improving because this is likely to improve your game. For that reason, you always want to do everything you can to bring the rest of the team to higher levels.
28. Be Dedicated to Continuous Learning
The most successful CEOs are reported to read an average of 60 books and attend more than six conferences per year.. The most successful people I know read everything they can get their hands on.
29. Be Uncomfortable
The most important things I have done in my life were not the things I was comfortable doing; in fact, many of them made me very uneasy. It is so tempting to become content with your surroundings, daily rituals, and habits—most of which are probably not furthering your mission. It feels good when things are familiar. However, successful people are willing to put themselves in new and unfamiliar situations. Be willing to be uncomfortable. It is a sure sign that you’re on your way to success.
30. “Reach Up” in Relationships
Make a habit of “reaching up” in all of your relationships— toward people who are better connected, better educated, and even more successful. The people with whom you surround yourself will have a great deal to do with whether you achieve your goals—or not. You don’t want to go horizontal. You want to go up—and you do this by associating yourself with bigger thinkers, bigger dreamers, and bigger players.
31. Be Disciplined
In order to ever attain and keep success, you must determine which habits are constructive— and discipline both yourself and your group (see point 28) to do those things over and over again.

53 of 54 people found this review helpful

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  • A. Yoshida
  • 06-04-16

Set massive goals and take massive actions

There are only two main points in this book: set massive goals (10 times what you think you can achieve) and take massive actions (10 times more than what you would have normally done). So if your goal is save $1,000, then restate that as "I saved $10,000" (as if you've already achieved it). If you think you can get two new customers each week, put in 10 times the effort to aim for 20 new customers each week. Each of the chapters are pounding on behavior changes, like don't behave like a victim. Traffic didn't make you late. That's an excuse. Do more than the average level of work. Commit to and deliver exceptional work. Don't retreat when economic conditions take a down turn. Get out there, meet with the customers, increase your advertising while your competitors are cutting back, and expand your market as they retract. This book reads like a life coach yelling at you.

634 of 674 people found this review helpful

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  • ToddS
  • 19-09-13

Not what I expected, and very happy it's not.

I'm only 1/2 way through but wanted to write a quick note to shed some light on the negative reviews.

This book is not necessarily a how to. At least not so far. What this book is, is a reminder that if you think you are working hard enough, you're not. If you believe you're thinking big enough, you're not. If you feel you have have reached your full potential, you haven't.

I am already finding the 10x mindset chipping away at my "normal" life and showing improvements.

I do recommend listening to this at 2x speed (if you can handle it). As some people have complained, there isn't a lot of new stuff here. But at 2x it's like having a personal instructor trying to motivate you.

This book isn't going tell you there is an easy way out. It IS going to tell you that it's your duty to be successful and to get your butt in gear. Being successful takes effort.

I'm really glad I didn't listen to the naysayers. Sometimes we don't need new strategies, we only need a jolt to wake up and take action.

Hope this helps someone.

1,023 of 1,089 people found this review helpful

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  • Moohigh
  • 06-11-18

Book summed up in two words: do more

I’m impressed that a whole book can be filled by one principle. Simply work harder. That’s it. Skip the book.

69 of 74 people found this review helpful

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  • Amazon Customer
  • 06-11-18

extremely repetitive

I'm not sure why this book is so long. I struggled to make it 3 hours in.

15 of 16 people found this review helpful

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  • ioxygen
  • 18-02-17

Waste of time and money

My first miss in Audible! Feels like some marketing scheme. It just did not click with me.

21 of 23 people found this review helpful

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  • D
  • 09-03-16

I took "massive action" and stopped listening

What disappointed you about The 10X Rule?

The repetition was mind numbing.

What was most disappointing about Grant Cardone’s story?

"I" is his favorite thing.

Would you be willing to try another one of Grant Cardone’s performances?

Not a chance

What character would you cut from The 10X Rule?

Grant Cardone

Any additional comments?

A "massive" pile of...

292 of 337 people found this review helpful

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  • Christopher Fox
  • 31-07-15

Very disappointing

I have to admit that I only made it two hours into this book before dropping it. This is very rare for me, as I tend to finish books I start.

I picked this one up because of the high reviews, but now I understand why the bad reviews are so highly rated. In the two hours I listened to I can sum up the information in two words. Work harder.

The author stated this dozens of different ways, but never offered a concrete method. He never offered a reason why the book is even called the 10x rule. Sometimes he said work 10x harder. Sometimes twice as hard. Sometimes 12x as hard.

I've listened to dozens of self-help and motivational books. This is the only one I've felt compelled to leave a negative review for. Save your money =/

495 of 572 people found this review helpful

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  • Roger Glenn Duncan
  • 03-11-16

Meh.

This book was...just okay. I almost didn't finish it - and I never give up on books. But I'm glad I didn't...the second half was somewhat better than the first. The story was mostly a pep talk with essentially no actionable advice, beyond the refrain to act, and act big. What advice it did have seemed unclear, trite, or a bit contradictory. Still, if you're looking for a pep talk, this might work for you. If you are looking for actionable advice, keep looking.

68 of 78 people found this review helpful

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  • Bob
  • 28-08-12

Don't Waste Your Time

This book lacked substance! He continually rants and reminds me of the proverbial snake oil salesman. For example, one of his big breakthrough thoughts is that if you work harder you will accomplish more. Of course this is true, but it is not the basis for an entire book. Sorry I gave away the plot. He advises to just say yes to everything without forward thought. I find people who live this approach only add complexity to your lives and usually accomplish less. I find that successful people do exactly the opposite. Successful people eliminate complexity and distractions from their life and have extreme focus on their unique capabilities. Grant might be entertaining to some people, but many of his concepts are dangerous. I am sorry I wasted my time listening to this book.

383 of 450 people found this review helpful