You don’t need a marketing degree or intensive training to build an attention-grabbing brand; you just need this audiobook – and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling and highly distinctive brand that will attract and engage customers and fans. You will learn how to:

In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.

Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on more than 60 years of research into the psychology of persuasion, this audiobook reveals many remarkable insights that will help listeners to be more persuasive, both at work and at home.

A revelatory and entertaining book about the pitfalls of how we measure our economy and how to correct them, by an award-winning editor of The Financial Times. According to GDP, the economy is in a golden era: economic growth has risen steadily over the past 70 years and shows no sign of stopping. But if this is the case, why are we living in such fractured times, with global populism on the rise and wealth inequality as stark as ever?

What are the grand dynamics that drive the accumulation and distribution of capital? Questions about the long-term evolution of inequality, the concentration of wealth, and the prospects for economic growth lie at the heart of political economy. But satisfactory answers have been hard to find for lack of adequate data and clear guiding theories. In Capital in the Twenty-First Century, Thomas Piketty analyzes a unique collection of data from 20 countries, ranging as far back as the 18th century, to uncover key economic and social patterns.

The history of espionage is far older than any of today's intelligence agencies, yet the long history of intelligence operations has been largely forgotten. The codebreakers at Bletchley Park, the most successful World War II intelligence agency, were completely unaware that their predecessors in earlier moments of national crisis had broken the codes of Napoleon during the Napoleonic wars and those of Spain before the Spanish Armada.

In one of the most exciting and accessible explanations of The Theory of Relativity in recent years, Professors Brian Cox and Jeff Forshaw go on a journey to the frontier of 21st century science to consider the real meaning behind the iconic sequence of symbols that make up Einstein's most famous equation, exploring the principles of physics through everyday life.

Almost a third of your whole life is spent asleep. Night School uncovers the scientific truth about the sleeping brain - and gives powerful tips on how those hours of apparently ‘dead’ time in the dark can transform your waking life.

Have you ever wondered why some people earn attention and respect when they speak and others don't? The secret to their success can be summed up in one word: gravitas. In this revolutionary new book, leading voice coach and speaker Caroline Goyder reveals how to speak so others will listen. Through simple techniques to build your natural gravitas, you will learn how to express yourself clearly, with passion and confidence, to persuade, influence and engage listeners. By being grounded in your values and capabilities, you will gain the authority needed to make people sit up and pay attention.

In a single volume, the seminal writings of the world's leading philosopher, linguist, and critic, published to coincide with his 80th birthday. For the past 40 years Noam Chomsky's writings on politics and language have established him as a preeminent public intellectual and as one of the most original and wide-ranging political and social critics of our time. Among the seminal figures in linguistic theory over the past century, since the 1960s Chomsky has also secured a place as perhaps the leading dissident voice in the United States.

In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.

A major new collection from "arguably the most important intellectual alive" ( The New York Times). Noam Chomsky is universally accepted as one of the preeminent public intellectuals of the modern era. Over the past thirty years, broadly diverse audiences have gathered to attend his sold-out lectures. Now, in Understanding Power, Peter Mitchell and John Schoeffel have assembled the best of Chomsky's recent talks on the past, present, and future of the politics of power.

For over 20 years, psychologist Professor Richard Wiseman has examined the quirky science of everyday life. In Quirkology, he navigates the backwaters of human behavior, discovering the telltale signs that give away a liar, the secret science behind speed dating and personal ads, and what a person's sense of humour reveals about the innermost workings of their mind - all along paying tribute to others who have carried out similarly weird and wonderful work.

Many scientific and philosophical ideas are so powerful that they can be applied to our lives at home, work, and school to help us think smarter and more effectively about our behavior and the world around us. Surprisingly, many of these ideas remain unknown to most of us. In Mindware, the world-renowned psychologist Richard Nisbett presents these ideas in clear and accessible detail, offering a tool kit for better thinking and wiser decisions.

Nate Silver built an innovative system for predicting baseball performance, predicted the 2008 election within a hair’s breadth, and became a national sensation as a blogger - all by the time he was 30. He solidified his standing as the nation's foremost political forecaster with his near perfect prediction of the 2012 election. Silver is the founder and editor in chief of the website FiveThirtyEight. Drawing on his own groundbreaking work, Silver examines the world of prediction, investigating how we can distinguish a true signal from a universe of noisy data.