Crushing It! How Great Entrepreneurs Build Their Business and Influence - and How You Can Too (2018), by Gary Vaynerchuk, describes how hobby enthusiasts, budding entrepreneurs, and established business owners can systematically leverage social media platforms to build an influential brand. The book updates recommendations in Vaynerchuk’s 2009 book Crush It! and offers comprehensive case studies featuring individuals who have found success as a direct result of following his recommendations.
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