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Summary

Are you struggling to make sales? Are you failing at your pitches? If then, you're probably not doing the Pre-Suasion right.

Robert Cialdini is the New York Times best-selling author of Influence, and now he is back with Pre-Suasion, which is an insightful, timeless book that has already garnered many positive reviews.

Pre-Suasion will prepare you on how to be an excellent persuader that can make your targeted audience go "yes". It is the key moment before the actual message is being delivered that prepares people to be receptive to the message. And that crucial moment, the small window of time is known as Pre-Suasion.

This book is not just about what you do before delivering the message, which is equally, if not more important than persuasion itself. It's also about recognizing that opportunity before the actual message and seizing it. As Robert Cialdini says, altering a listener's belief is not necessary, but redirecting the audience's focus of attention before a relevant action is. Be prepared to be mind-blown by the lessons of this book.

Note: This is a summary of the book and not the actual book.

©2017 Antonius Houston (P)2017 Antonius Houston

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